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2011 Participants

The VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts that exposes professors to the day-to-day operations of an advertising agency, a marketing or media company. Professors return to the classroom and teach their subject with more authority.  

Components of the program are an orientation followed by an eight-day internship.  During the internship, professors are asked to give a Lunchtime Lecture on his/her area of expertise and how it relates to advertising.  

Thanks to the generosity of the companies listed below, 12 professors were hosted by ad agencies in New York City, Chicago and Los Angeles during June 2011.  In addition, six senior-level Career Services administrators participated in the orientations.

New York City Participants
From l to r: P. Alex (AEF), P. Frddeman, M. Savoca, A. Raider, J. Spector (AEF), J. Thomas, K. Cleary, D. Bartels, B. Lorig, M. Morrin, A. Peruta, R. Meyer, G. Kinchlow, J. Macias (AEF)

Chicago Participants
Professors
R. Hamilton	D. Martinez	S. Sar	D. Shulman
Career Services Administrators
K. Cahoon	K. Nicholas

Los Angeles Participant

K. Pinto

Quotes

“I had a really great experience. I have a much better idea of how an agency works and how it interacts with clients. As a marketing professor, this knowledge will be invaluable to me in teaching and research. I also gathered lots of great examples that I can share with my students to illustrate specific points in class.”
-- Professor Ryan Hamilton

 “All who met Jane found her engaging, interesting and friendly and wanted to spend time with her. They not only provided her with information that she felt was useful, but learned from her—which made the experience beneficial for both parties.  DDB would like to continue to keep in touch with Jane and, in fact, may send a couple people from the agency to talk to her students.”
-- Deborah Broda, DDB

“The visits to Ogilvy and R/GA were fabulous.  It was helpful from the Career Services perspective to be with faculty as we hear the questions they ask about the industry.  We were able to share our insights from working with students who are exploring the field of advertising.
Before the visit, my impression of the industry was somewhat in the category such as fashion: Showy, creative, unstructured, frivolous, and perhaps unaccountable.  This changed dramatically with the in-depth sessions at Ogilvy and R/GA.  This is a serious business… The spectrum of faces, attire, backgrounds, expertise, and décor was equally as informative.” 
-- Beverly Lorig, Career Services

2011 Program Participants

Check back in November for details and application for 2012 Visiting Professor Program.

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