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2012 Participants

The VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts that exposes professors to the day-to-day operations of an advertising agency, a marketing or media company. Professors return to the classroom and teach their subject with more authority.  

Components of the program are an orientation followed by an eight-day internship.  During the internship, professors are asked to give a Lunchtime Lecture on his/her area of expertise and how it relates to advertising.  

Thanks to the generosity of the companies listed below, 18 professors were hosted by ad agencies in Atlanta, Chicago, New York City, Los Angeles and Seattle during June 2012.  In addition, six senior-level Career Services administrators participated in the orientations.

New York City Participants
From l to r: Top row - E. Calderone, A. Rodriguez, J. Retzinger, M. Berkey, C. Richardson, A. Stanaland, C. Tucker (AEF); Middle row - D. Carroll, C. Rodriguez, J. Xu, D. Westerman, G. Tumbat, G. Nenkov, F. Hachtmann, N. Tindall, C. Price; Bottom row - J. Spector (AEF), P. Alex (AEF), S. Hudson (AEF), O. Rubel, B. Hamilton-Chandler, M. Nicklaus

Chicago Professors
From left: C. Heilman, K. Chu, S. Jung Grant

Atlanta Professor		Los Angeles Professors		Seattle Professor
C. Richardson, Jr.		M. Danico	C. Lane	P. Boyle

Quotes

“My overall perception of the industry was not well informed at the beginning and I am more than grateful for this experience for providing me so many insights. I was very impressed by the sophistication and professionalism that went into the work that the people at Ogilvy & Mather I interacted with were doing.  My perception has changed significantly and very favorably towards the industry.”
-- Professor Gülnur Tumbat

“I learned a huge amount during my time with AEF and The Vidal Partnership.  I was surprised at (1) the strong emphasis on a team approach and the extent to which each team member depended on the work of other members.  (2) I was also pleased and surprised at the problem-solving approach that seemed to characterize, not just those at The Vidal Partnership, but also those we heard from during our two-day orientation.  I come away with a much greater appreciation of the role that advertising and marketing play in our everyday lives and of the possibilities that exist in using these means to create, contribute to, or enhance social change.” 
-- Professor Clara Rodriguez

 “Professor Mary Danico’s presentation on Korean Popular Culture (K-Pop) was exceptional and the staff who attended really appreciated her background, expertise and knowledge on how K-Pop impacts and influences popular culture.  She also received very positive reviews from visiting agencies Dailey Advertising and Campbell-Ewald.  She actively participated in our meetings with the Creative Artists Agency, The Sovereign Agency (on faith-based marketing) and during our internal brainstorming sessions.  We said it was fine for her to be actively engaged and she was.”
-- Bill Imada, IW Group, Inc.

See article written by Linda Sawyer, Deutsch, about the VPP >>

View article written by Peter Boyle, Central Washington Univ., about Razorfish >>

Read what Cindy Price, Univ. of Wyoming, said about her experience>>

2012 Program Participants

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