2014 Fact Sheet
2013 VPP Feedback
VPP Lunchtime Talks
“The experience did not differ from my expectations. I hoped to meet a range of people in the advertising industry. I did. I hoped to learn a lot about the current issues in the field. I did. I hoped to learn more about career paths. I did. I hoped to learn more about how digital media is changing the field. I did. So, the experience fully met my expectations and exceeded it because I found that everyone I spoke to one-on-one was welcoming, engaged, and helpful. I was able to ask many questions and learn from very thoughtful responses. I will be bringing a much more direct and concrete understanding of the advertising industry into my classes.”
Professor Cynthia Meyers, College of Mount Saint Vincent
“Professor Meyers was a perfect fit within BBDO. She adapted quickly to our style of spontaneity by moving about the agency and meeting with many of the people she was introduced to during her initial tour. In addition, Professor Meyers exhibited an insatiable yet refreshing curiosity about how BBDO gets things done at all levels and within all departments. Professor Meyers is an exceptional individual and possibly the most effective VPP in our experience with the program.”
Doug Alligood, SVP, Director Horizontal Markets
February 14, 2014
The VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts. In 2013, 13 professors were hosted by advertising agencies in Atlanta, Chicago and New York City. Whether a professor is placed with an agency, a marketing or media company depends upon his/her area of expertise. The number of placements in the VPP is contingent upon the number of companies willing to host a professor. Preference is given to professors with little or no industry experience and to those who have not already participated in the program. Note: Program is only offered to professors teaching in the United States.
To expose professors to the day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry. The VPP gives professors a greater understanding of and appreciation for the industry while host companies have an opportunity to develop closer ties to academia.
A two day orientation*, on June 2nd and 3rd, is followed by individual fellowships. While at the host company, each professor offers a Lunchtime Talk on his/her area of expertise and how it relates to advertising. Note: With the professor’s permission, the talk may be videotaped for streaming on www.aef.com.
2014 VPP: June 2 -13
Professors chosen by the VPP Selection Committee will be placed with host companies in Chicago, New York City and other major cities. Apply only if your academic and personal responsibilities allow you to participate for the full two weeks.
Notification: April 2014
Those selected to participate in the program must have a conversation with the host company to discuss mutual objectives prior to the program.
Host companies pay housing and per diem. Professors pay for travel to and from the host city, as well as out-of-pocket expenses.
Letter of recommendation (on school letterhead) must be mailed and postmarked by February 14, 2014. Letter of recommendation is not accepted via fax or email.
Sharon Hudson, Vice President, Program Manager, at firstname.lastname@example.org or (212) 986-8060.
- Available for the full two days of Orientation: June 2nd and June 3rd (plan to arrive Sunday evening, June 1st)
- Senior level career services staff member
- Sign and notarize the AEF confidentiality agreement
- Complete the AEF evaluation form after the Orientation
Travel and accommodation expenses are the responsibility of the Career Directors. NYC hotel cost: approximately $270/night. The AEF will reserve rooms for the nights of Sunday, June 1st and Monday, June 2nd. The Career Director will reimburse the AEF afterward. Chicago participants will arrange their own accommodations.
Please forward a CV/resume and a personal statement (no longer than one page) explaining why you are interested in participating in this program and how it will benefit your students and you. Due: April 1st, 2014.
Sharon Hudson, AEF
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