2010 Visiting Professor Program Fact Sheet

“Through the VPP, the advertising industry contributes to the academic training of the next generation of advertising executives.  Unlike other disciplines such as medicine and law, advertising is often taught by academics with no industry experience.  The VPP provides the practical knowledge we desperately need.  When designing advertising-related courses, I will now take into consideration what I learned from the VPP to make sure that students will acquire the skills and knowledge essential to success in the advertising industry.”

Professor Andrew Wong, California State University

“This unique opportunity not only affected how I think about the business, but more importantly how I can talk with my students about how their education and experiences outside the traditional majors of business or marketing actually makes them vital to the industry.  The VPP was a wonderful learning experience and I recommend it to faculty in the humanities and the social sciences.”

Professor Shilpa Davé, Brandeis University

Read article to AAA from select 2009 VPPs

The Advertising Educational Foundation invites you to apply to the
Visiting Professor Program

Application Deadline
February 12, 2010

Background
The VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts.  In 2009, 14 professors were hosted by advertising agencies in Chicago, Los Angeles, Miami and New York City.  Whether a professor is placed with an agency, a marketing or media company depends upon his/her area of expertise.  The number of placements in the VPP is contingent upon the number of companies willing to host a professor.  Preference is given to professors with little or no industry experience and to those who have not already participated in the program. 
Note: Program is only offered to professors teaching in the United States.

Objective
To expose professors to the day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry.  The VPP gives professors a greater understanding of the industry while host companies have an opportunity to develop closer ties to academia.

Components
A two-day orientation is followed by individual fellowships.  While at the host company, each professor offers a “Lunchtime Lecture” on his/her area of expertise and how it relates to advertising. Note: With the professor’s permission, the Lunchtime Lecture may be videotaped for streaming on aef.com.

2010 VPP:  July  12-23
Professors chosen by the VPP Selection Committee will be placed with host companies in New York City, Chicago and other major cities. Apply only if your academic and personal responsibilities allow you to participate for the full two weeks.   

Expenses
Host companies pay housing and per diem. Professors pay travel and out-of-pocket expenses. 

Application
Click here to apply online.  All application materials (CV, letter of recommendation and statement) must be mailed and postmarked by February 12, 2010.

Mail to:
Advertising Educational Foundation
Attn: Sharon Hudson
220 East 42nd St., Suite 3300
New York, NY 10017

Notification:  April 2010
*For those selected to participate in the program, AEF recommends a meeting between the visiting professor and host company to discuss mutual objectives of the program.

The AEF welcomes your comments and questions. 

Please contact Sharon Hudson, Vice President, Program Manager, at sh@aef.com
or (212) 986-8060 x15.

Sharon Hudson, AEF

Copyright © 2009 AEF. All rights reserved.