2009 Visiting Professor Program Fact Sheet

“The VPP significantly enhanced my understanding of the day-to-day operations of an advertising agency – particularly within the planning department.  This is exactly the sort of information my students want, and my experiences in the VPP will be reflected in the way I teach.  I can bring modern, relevant examples to class.”

Professor Patrick Vargas, University of Illinois

“Teaching an advertising course without this experience is now inconceivable. I have more and better teaching materials and command more credibility amongst my students. The VPP experience also enabled me to sharpen my research agenda to address concerns of both the public and the industry.”

Professor Sung-Yeon Park - Bowling Green State University

The Advertising Educational Foundation invites you to apply to the
Visiting Professor Program

Application Deadline
February 13, 2009

Background
The VPP is a two-week fellowship for professors of advertising, marketing, communications and the liberal arts (e.g. Anthropology, English, History, Psychology and Sociology). In 2008, 17 professors were hosted by advertising agencies in Atlanta, Boston, Chicago, Los Angeles, New York City and San Antonio. Whether a professor is placed with an agency, a marketing or media company depends upon his/her area of expertise.  The number of placements in the VPP is contingent upon the number of companies willing to host a professor.  Preference is given to professors with little or no industry experience and to those who have not already participated in the program. 
Note: Program is only offered to professors teaching in the United States.

Objective
To expose professors to the day-to-day operations of an advertising agency, marketing or media company; and to provide a forum for the exchange of ideas between academia and industry.  The VPP gives professors a greater understanding of the industry while host companies have an opportunity to develop closer ties to academia.

Components
A two-day orientation is followed by individual fellowships.  While at the host company, each professor offers a “Lunchtime Lecture” on his/her area of expertise and how it relates to advertising. Note: With the professor’s permission, the Lunchtime Lecture may be videotaped for streaming on aef.com.

2009 VPP:  July  13-24
Professors chosen by the VPP Selection Committee will be placed with host companies in New York City, Chicago and other major cities.  Participants are expected to be available for the full two weeks. 

Expenses
Host companies pay housing and per diem.   Professors pay travel and out-of-pocket expenses. 

Application
All application materials (CV, letter of recommendation and statement) must be postmarked by 2/13 and mailed to the AEF office. Letter of recommendation and statement must be on school letterhead and will not be accepted via email or fax.

Mail to:
Advertising Educational Foundation
Attn: Sharon Hudson
220 East 42nd St., Suite 3300
New York, NY 10017

Notification:  April 2009
*For those selected to participate in the program, AEF recommends a meeting between the visiting professor and host company to discuss mutual objectives of the program.

The AEF welcomes your comments and questions. 

Please contact Sharon Hudson, Vice President, Program Manager, at sh@aef.com
or (212) 986-8060 x15.

Sharon Hudson, AEF

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