VPP Agency Lectures

In an effort to give something back to the host company, each professor offers a "Lunchtime Lecture" on his/her area of expertise and how it relates to advertising. In the past, topics have included Race and Multiracials in Advertising; Social Values in Advertising; Cause Related Advertising; and Ups and Downs of Advertising - A Glimpse of Social-Cultural Changes in China.

Beyond Orientalism: 'Represent Asians' of the Future
View Presentation (55 min.)
Presentation given by Karen Cardozo, Amherst College at Young & Rubicam during the 2008 VPP.
From the Hucksters to Mad Men
View Presentation (30 min.)
Presentation given by Susan Smulyan, Brown University at Ogilvy & Mather during the 2008 VPP.
Advertising: A Global Perspective
View Presentation (35 min.)
Presentation given by Fei Xue, University of Southern Mississippi at DDB during the 2007 VPP.
Sports Event Marketing
View Part 1 (29 min.) View Part 2 (39 min.)
Presentation given by Lance Kinney, University of Alabama at Time Warner during the 2006 VPP.
Ethnography in Advertising
View Part 1 (30 min.) View Part 2 (37 min.) View slide presentation (pdf)
Presentation given by Amy Struthers, University of Nebraska, Lincoln at McCann Erickson during the 2006 VPP.
Marketing Luxury Items Globally
View Part 1 (29 min.) View Part 2 (26 min.)
Presentation given by Helen Caldwell, Providence College at Publicis during the 2006 VPP.
Marketing Miscegenation: Interracial Imagery in Contemporary Advertising
View Part 1 (20 min.) View Part 2 (22 min.)
Presentation given by Caroline Streeter, University of California, Los Angeles at DDB Worldwide during the 2005 VPP.

Due to technical difficulties at the time of taping, we are unable to share all presentations.

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