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2009 Participants

The 2009 VPP took place July13th - July 24th in New York City, Chicago, Los Angeles and Miami. Thanks to the generous support of the host companies listed below, 14 professors participated.

2009 VPP
New York participants, from l to r:

Front row: B. Lafferty, K. Burson, C. Long, A. Wong, S. Watson, S. Hudson (AEF)
Back row: P. Alex (AEF), I. Alon, S. Yoon, X. Zhao

"The experience provided by the AEF can be summarized by a single word: outstanding! The advertising world is quickly changing. Professors wishing to stay abreast of the latest developments and to get some "real world" experience can learn from field experience, interactions with executives in selected firms, and an excellent orientation program focusing on providing an overview of the industry. In short, I highly recommend the AEF's VPP program and hope that it continues in perpetuity to provide relevant experiences to aspiring professors." --Prof. Ilan Alon

See what people are saying about the VPP on adage.com.

Chicago participants    
2009 VPP 2009 VPP 2009 VPP
C. Lin C. Trimble E. Weiss

 

Los Angeles participants   Miami participant
2009 VPP 2009 VPP 2009 VPP
S. Banet-Weiser S. Davé A. Hernandez-Reguant

 

2009 Program Participants

Professor School Department Host
New York City      
Ilan Alon Rollins College International Business McCann Erickson
Katherine Burson Univ. of Michigan Marketing Saatchi & Saatchi
Barbara Lafferty Univ. of South Florida Marketing DDB
Christopher Long Ouachita Baptist Univ. Psychology Draftfcb
Stevie Watson Rutgers Univ. Supply Chain Mgmt. & Marketing Sciences BBDO
Andrew Wong California State Univ. Anthropology Ogilvy
Sukki Yoon Bryant Univ. Marketing Grey
Xin Zhao Univ. of Hawaii Marketing Young & Rubicam
       
Chicago      
Cheryl Lin Duke Univ. Policy & Org. Mgmt. Draftfcb
Carrie Trimble Illinois Wesleyan Univ. Business Administration Leo Burnett
Ed Weiss Johns Hopkins Univ. Marketing Energy BBDO
       
Los Angeles      
Sarah Banet-Weiser Univ. of Southern Calif. Communication Saatchi & Saatchi
Shilpa Davé Brandeis Univ. American Studies IW Group
       
Miami      
Ariana Hernandez-Reguant Univ. of Calif., San Diego Communication Alma DDB

Each professor's VPP experience was unique and provided important insights from observations and interactions with host company staff members.

Visit aef.com in November for additional information and the 2010 VPP application.

 

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