Agenda and Video
Steinem, Editor, Ms. Magazine
A devoted activist and writer, Gloria Steinem is undeniably
one of the most important voices of the modern feminist movement.
Perhaps best known as the co-founder of Ms. magazine, Ms.
Steinems name is synonymous with the advancement of
womens social equality in America and throughout the
As Ms. magazine became a symbol of the womens rights
movement, Gloria Steinem established the Ms. Foundation for
Women, devoted to helping the lives of women and girls in
three main categories: economic security, leadership, and
health and safety. She was a convener of the historic 1971
Womens Political Caucus, supported the founding of the
Coalition of Labor Union Women, and is president of Voters
In her speeches, Ms. Steinem reflects on the social movements
of the past 4 decades in which she plays such a crucial role.
In her guide to Feminism 101, Ms. Steinem discusses
the politics of gender, education and the origins of hierarchy
and violence. She addresses the central issue as we move into
a new century of how we can foster a spirit of co-operation
to continue the advancement of the rights of all citizens,
especially our children and how the communities in which she
speaks can empower themselves.
Dana Anderson, President & Chief Executive
Officer, Foote, Cone & Belding/Chicago
Since she came to FCB in 1997, FCB and its clients have
benefited greatly from Dana Anderson's leadership and strategic
acumen. Named President and CEO of the FCB Chicago office
in 2001, she has primed the agency for delivering the best
creative solutions for clients including ADM, Boeing, Circuit
City, Coors, Kraft, SC Johnson and KFC. Dana fosters a working
environment where employees can flourish. She's setting the
strategy for attracting and retaining the best and brightest
talent to serve clients' increasingly diverse needs. And she
has led the charge for collaboration among departments making
FCB more productive on all levels.
Prior to her current responsibilities, Dana was managing
director of the agency and ran the Account Planning Department.
She started her career as a copywriter, moved over to Account
Management - selling everything from contact lenses to macaroni
and cheese - before mastering Account Planning. She came to
FCB from J. Walter Thompson where she was the Global Planner
on Kraft. Before JWT, Dana spent 10 years at Young & Rubicam.
Dana is the Women's Ad Club of Chicago's 2001 Ad Woman of
the Year. She is a guest lecturer at Northwestern University's
Medill and Kellogg Schools, University of Chicago, Darden,
University of Colorado and Harvard University.
Dana is also a board member of the Off the Street Club, the
Chicagoland Chamber of Commerce and a national board member
of the American Marketing Association.
Cheryl Berman, Chairman & Chief Creative
Officer, Leo Burnett Worldwide
Throughout her 29-year Burnett career, Cheryl R. Berman has
been responsible for some of the most creative, brand-building
advertising celebrated around the globe. She currently serves
as Chairman and Chief Creative Officer for Leo Burnett USA.
In this role, she is responsible for the agency's creative
product as well as the administrative and operational aspects
of the creative and production staff.
Over the years she has composed theme music for McDonald's,
Walt Disney World and Kraft. While moonlighting, Cheryl wrote
a song celebrating the Chicago Bulls' 1996 NBA Championship.
"Only The Bulls" is now played at every home game.
She and her son Sam sang it during the team's pep rally in
Grant Park in June 1996.
Cheryl and her creative group have won a plethora of industry
awards and accolades including Andys, Addys, Effies, Clios
and Cannes Lions. In addition, Berman was named Chicago's
1997 "Ad Woman of the Year" by the Women's Advertising
Club of Chicago.
Berman joined Burnett in 1974 as a copywriter -- a job she
has called the best at the agency. She progressed through
the creative ranks, being named associate creative director
in 1978, vice president in 1981 and creative director in 1984.
By 1986, Berman had been promoted to senior vice president.
She became a group creative director in 1987 and added the
executive vice president title a year later.
In recognition of her contributions, Berman became the first
woman appointed to Burnett's board of directors in 1994.
A Chicago native, Berman graduated from the University of
Illinois at Urbana with a B.A. in Journalism.
Susan Bordo, Professor of English and Women's
Studies, University of Kentucky
Susan Bordo is Professor of English and Women's Studies
and holds the Otis A. Singletary Chair in the Humanities at
the University of Kentucky. She is the author of The Flight
to Objectivity: Essays on Cartesianism and Culture (SUNY Press,
1987), Unbearable Weight: Feminism, Western Culture, and the
Body (U. of California Press, 1993), Twilight Zones: The Hidden
Life of Cultural Images from Plato to O.J. (U. of California
Press, 1997) and The Male Body: A New Look at Men in Public
and in Private (Farrar, Straus and Giroux,1999.) She is also
editor of Feminist Interpretations of Descartes (Penn State
Press,1999) and co-editor (with Alison Jaggar) of Gender/Body/Knowledge:
Feminist Reconstructions of Being and Knowing (Rutgers University
Press, 1989.) She lectures nationally on contemporary culture
and the body, featuring topics such as eating disorders, cosmetic
surgery, beauty and evolutionary theory, racism and the body,
masculinity and the male body, sexual harassment, and the
impact of contemporary media.
In the words of Susan Squier, professor of literature at
Penn State University, Bordo's writings "can be said
to have catalyzed the birth of the new interdisciplinary field
of work known as `body studies'." Unbearable Weight,
a University of California Press best seller whose 10th anniversary
edition will be published in 2003, was the first book to draw
attention to the profound role of cultural images in the spread
of eating problems across race and class. It is widely cited,
discussed and anthologized and used in courses throughout
the disciplines. Named a Notable Book of 1993 by the New York
Times, it was nominated for a Pulitzer Prize and received
a Distinguished Publication Award from the Association for
Women In Psychology. Columnist Katha Pollitt named it one
of the five best books in Women's Studies of 1993. The Chronicle
of Higher Education did a major piece on the book and Bordo's
influential work on cultural images of the body.
Anne Dooley, EVP Client Service Director, BBDO/Chicago
Since joining BBDO in 1997, Anne has been responsible
for leading the Agency's efforts on behalf of DowBrand, Bayer
Consumer Care, Roche Diagnostics Corp. and Allied Domeqc Spirits.
She was instrumental in winning the advertising assignments
for Jim Beams Bourbon and Vox brands, Roche's Accu-Chek and
Bayer's Aspirin, Midol, One-A-Day and Alka-Seltzer brands.
Within six months of joining BBDO, her colleagues awarded
her the "Creating a World of Difference" award in
recognition of her leadership skills and passionate commitment
Prior to joining BBDO, Anne spent four years on the client
side with Kraft Foods in the Meals Division.
Anne began her career at Leo Burnett where she played an
integral role on the P&G and Kellogg's accounts, contributing
to outstanding advertising campaigns, successful new product
introductions, and the creation of direct marketing programs
for P&G brands like Cheer, Pert and Luvs and Kellogg's
Fay Ferguson, Managing Director, Burrell Communications
Joining Burrell 19 years ago was a life-changing event
for me. Having worked in advertising at Leo Burnett and Bozell
& Jacobs for a number of years, I was confident in my
ability to help develop relevant, insightful strategies that
would result in great, business-building creative. What was
missing was a meaningful connection between my work and my
community. Burrell, an agency that specializes in communications
to the urban youth market and to African-Americans, provides
As a Managing Director, I help shape the course for the agency
and take seriously our role relative to the portrayal of African-Americans
for our various clients; clients such as McDonald's, General
Mills, Procter & Gamble, Toyota, and Sears just to name
Prior to my advertising career, I taught eighth grade English
for two years in Michigan City, Indiana. I have a Bachelor
of Arts degree in English, Speech and Drama from Concordia
College in Minnesota where I graduated magna cum laude. I
also earned an MBA from Indiana University.
Cheryl Greene, Managing Partner, Chief Strategy Officer,
Cheryl brings to all of her endeavors both experience
and youth, yin and yang, a conservative outside and a radical
inside, Midwestern roots and a passion for New York, flow
of the Tao and just-plain-silliness, as well as a roll-up-your-sleeves-and-get-it-done
attitude. She believes in achieving greater success by "doing
for everyone, rather than oneself."
Cheryl joined Deutsch in 1992 and has helped it grow into
a $2.4 billion marketing communications company with blue
chip clients such as Mitsubishi Motors, Novartis Pharmaceuticals,
Starwood Hotels & Resorts, and many other dynamic brands,
including Coors and Snapple. In her role as managing partner
and chief strategy officer, she helps lead accounts such as
Revlon, Monster, Tommy Hilfiger, and MCI. Over the span of
her 20-year career, she has worked on an array of clients,
including Procter & Gamble, Schering-Plough, and General
Foods. She has built and shaped one of the best Account Planning
departments in the country by maintaining high standards for
traditional skills (such as quantitative research) and by
hiring only nice people.
Cheryl has a B.A. from Barnard College in American Studies
and an M.B.A. from the University of Oklahoma. She is a member
of Beta Gamma Sigma, the National Honor Society in Business
and Management. Among her list of memberships: the New York
Board of Governors of the American Association of Advertising
Agencies (AAAA) and a Board Member of the National Advertising
Review Board (NARB).
Judy Lotas, Partner, LPNY Ltd.
Lotas and her partners opened their advertising agency
on May Day, 1986. Prior to that, she was Executive Vice President
and Executive Creative Director of one of The Interpublic
Group's global advertising networks.
LPNY Ltd. is a strategic/creative shop with a particular
expertise in women's health, beauty, image brands and public
service. Recent campaigns include the "Quit Yet?"
anti-smoking effort; "Fun Fearless Female" for Cosmopolitan
Magazine; "Born to Lead" for CosmoGIRL and "Mothers
& Shakers" for Redbook. They also work internationally
with Mead-Johnson Nutritionals of Bristol Myers Squibb as
well as CibaVision.
Lotas was elected to the Academy of Women Achievers of the
YWCA of the City of New York. Advertising Age named her one
of the "100 Best and Brightest Women in Advertising/Marketing".
She was honored by Florida State University as a Graduate
of Distinction. In 1993, Advertising Women of New York named
Lotas "Advertising Woman of the Year". In 1994,
she joined the Creative Review Board of the Ad Council and
served on the Council's Board of Directors
Long involved in community affairs, Lotas helped convene
the first Board of Directors for the Women's Venture Fund.
She's worked on behalf of The National Coalition for the Homeless,
The Dwelling Place for Homeless Women, The New York Women's
Foundation and is currently very involved with the Afghan
American Peace Corps.
Jan Murley, former Marketing Director, Hallmark
Jan L. Murley became group vice president of Hallmark
Cards, Inc., the world's largest publisher of greeting cards
and related products in September, 1999 and resigned from
that position in September, 2002. She was responsible for
the North American P(L), strategic planning, marketing, new
business development, acquisitions, branded retail and corporate
brand management for all consumer products, services, entertainment
and retail. Prior to that, she was employed by Procter &
Gamble for over 20+ years, most recently as vice president
for global skin care and personal cleansing.
Jan currently serves as a director of The Clorox Company
and works as an independent consultant.
Tonise Paul, President & Chief Executive
Tonise joined BBDO in 1983 as an Account Executive and
rose through the ranks of account management. She was appointed
President and CEO of BBDO Chicago in August of 1995. Since
that time, BBDO has experienced tremendous growth and has
tripled its client base adding new clients like Bayer, Jim
Beam Brands and Sara Lee Coffee & Tea. In April 1999,
Tonise was elected to the BBDO Worldwide Board of Directors
in recognition of her outstanding contributions.
In addition to her leadership role at BBDO, she is the president
of the U.S. Committee for UNICEF/Chicago. She is also a member
of the boards of The Executive's Club of Chicago and the University
of Illinois College of Communications. She is a member of
The Economics Club and The Commercial Club of Chicago.
Tonise has been recognized by the Women's Advertising Club
of Chicago as "Advertising Woman of the Year" (1999).
Crain's Chicago Business included her in their exclusive "Forty
Under 40" and for the past 6 years have included her
in their "Who's Who in Chicago Business" issue.
She was inducted into the Academy of Women Achievers of the
YWCA of New York, an organization that recognizes the accomplishments
of the most dynamic, successful women in the country. Tonise
was honored by the Chancellor of the University of Illinois
as Chicago Illini of the Year (1998).
Amy Richards, of "Ask Amy"
Amy Richards is a writer, activist, and research and organizational
consultant. She has been described as both the Gloria Steinem
of her generation and a Martha Stewart wannabe, and it's this
unique and varied perspective that makes Amy's work accessible
and inspiring to an array of audiences. In 1995, Who Cares
Magazine chose her as one of twenty-five Young Visionaries
and in 1997 Ms. magazine profiled her in "21 for the
21st: Leaders for the Next Century."
Amy's work with young women is most visible through her work
with the Third Wave Foundation, an organization she co-founded
and of which she currently serves on the executive committee.
Third Wave is the first and only national organization working
with young women between the ages of 15 and 30. As a non-profit
activist philanthropic organization, the Third Wave Foundation
provides crucial financial resources and organizational support
to young women. Under Amy's leadership, Third Wave has sponsored
a number of public education campaigns, including "Why
Vote?," a series of panel discussions on funding for
the arts, education, reproductive rights, and affirmative
action, and Freedom Summers '92 and '96, massive voter registration
and voter education drives. Most recently, Amy helped Third
Wave create and launch "I Spy Sexism," a public
education and postcard campaign encouraging people to take
action on the injustices that they witness every day. Amy
is instrumental in creating and hosting successful fundraising
events in order to maintain the organization's annual budget
Amy is also the person behind "Ask Amy," an online
activist advice column located at www.feminist.com. After
feminist.com started receiving a range of email queries ranging
from "how do I start a local feminist group" to
"how do I report workplace discrimination," Amy
created this resource for the thousands of people who previously
thought they had nowhere to turn. Here she fields over twenty
questions daily on topics ranging from sexual harassment laws
to the media's representation of women.
Throughout all of this, Amy has worked as a consultant to
Gloria Steinem, the Ms. Foundation for Women, First Peoples
Worldwide, Voters for Choice, and Scenarios USA among other
places. She is also a contributing editor to Ms. magazine
and recently was the Interim Director of Twilight: Los Angeles,
a film project created by Anna Deavere Smith, which aired
nationally on PBS. Her writings are anthologized in: Listen
Up! Voices from the Next Feminist Generation (Seal Press,
1994), Adios Barbie (Seal Press, 1998), Letters of Intent
(The Free Press, 1999) and The Bust Guide to the New Girl
Order (Penguin, 1999); and can be found in The Nation, Ms.,
The New Internationalist, the Los Angeles Times, and Bust.
Jennifer Scanlon, Associate Professor of History, Bowdoin
Jennifer Scanlon, an award-winning teacher and scholar,
is associate professor and director of women's studies at
Bowdoin College. Her main area of research is consumer culture,
with a particular focus on the historical relationship between
women's magazines and advertising. She is the author of Inarticulate
Longings: The Ladies' Home Journal, Gender, and thePromises
of Consumer Culture, editor of The Gender and Consumer
Culture Reader, and author of numerous articles on consumer
culture and feminist pedagogy. Her current research focuses
on Ruth Whitney, Glamour magazine, and the relationship
between mainstream women's magazines and the second wave of
the feminist movement.
Linda Scott, Symposium Chair, University
Linda M. Scott is Associate Professor of Advertising,
Women's Studies, and the School of Art & Design at the
University of Illinois, Urbana-Champaign. She is also Research
Associate Professor of the Institute of Communications Research.
Professor Scott holds a B.A., an M.A., and a Ph.D. from the
University of Texas at Austin, as well as an M.B.A. from Southern
Her research interests focus on the history of consumer culture
in America, with particular emphasis on images and on women.
Professor Scott teaches "Classic Campaigns" and
"Women in Advertising" at the undergraduate level.
At the graduate level, she teaches special project courses
as well as doctoral seminars on consumer culture and visual
theory. Her most recent scholarly work is a book, Persuasive
Imagery: A Consumer Response Perspective. She serves on
the board of the Advertising Educational Foundation, as well
as several editorial boards.
Linda Smolak, Professor of Psychology, Kenyon
Linda Smolak is Professor of Psychology and Women's and
Gender Studies at Kenyon College. She received her Ph.D. from
Temple University in 1980. She has published numerous articles
and chapters as well as several books in the area of body
image and eating disorders. Her most recent volumes were both
published by the American Psychological Association (Eating
Disorders: Innovations in Research and Practice; Body Image,
Eating Disorders, and Obesity in Youth: Assessment, Prevention,
and Treatment). She is currently co-authoring a book,
with Michael P. Levine, entitled The Prevention of Eating
Problems and Eating Disorders: Theory, Research, and Practice
(Erlbaum). She has served as a consultant on several research
projects, including the McKnight Risk Factor Study, and several
prevention projects, including with the Office on Women's
Health. She is a member of the editorial board of Eating
Disorders: The Journal of Treatment and Prevention and Body
Image: An International Journal of Research.
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