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Symposium on Women in Advertising
Keynote Speaker: Gloria Steinem

Nine complete presentations from the full-day event held October 18, 2003 at Northwestern University, Chicago now available for streaming. Each segment includes the print ads and TV commercials used in the presentations.


Watch each presentation by clicking on the title.

Discussion topics:

Opening Montage (3:53)

"Where Do We Begin?" (6:37)
Paula Alex, Managing Director, Advertising Educational Foundation

Linda Scott, Symposium Chair, University of Illinois

"How Has Advertising Supported the Women's Movement?"
"Advertising for Social Change: Early Feminists in the Profession" (35:16)
Jennifer Scanlon, Bowdoin College

"The Cause of Women in Advertising" (33:08)
Cheryl Berman, Chief Creative Officer, Leo Burnett USA

Question and Answer period (6:19)

"Can There Be Feminism in Advertising?" (24:59)
Judy Lotas, Partner, LPNY Ltd.

Question and Answer period (2:06)

"Are We Starving to be Perfect?"
"Wish List for My Daughter: How Image-Makers Can Help Make Things Better for Girls (and Boys) in the Twenty-first Century" (25:10)
Susan Bordo, University of Kentucky

"Body Image, Eating Problems, and Media" (33:32)
Linda Smolak, Kenyon College

Question and Answer period (15:39)

"Can Advertising and Activism Work Together?" (42:05)
Gloria Steinem, Editor, Ms. magazine

Question and Answer period (27:39)

"Barbies and Boycotts: A Third Wave of Feminism" (23:39)
Amy Richards, from "Ask Amy", author of Manifesta: Young Women, Feminism, and the Future

Question and Answer period (12:09)

"Women of Color in Advertising" (24:23)
Fay Ferguson, Managing Director, Burrell Communications

Question and Answer period (7:46)

"What do Women in Advertising Think?" (26:33)
Anne Dooley, EVP Client Service Director, BBDO/Chicago, Moderator
Cheryl Greene, Managing Partner, Chief Strategy Officer, Deutsch, Inc.
Jan Murley, former Marketing Director, Hallmark Cards
Tonise Paul, President & CEO, BBDO/Chicago


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