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Introduction    Agenda and Video   

Second Annual AEF Symposium

Co-Chairs: Cheryl Greene, Managing Partner, Chief Strategy Officer, Deutsch, Inc.
  Linda Scott, Ph.D., University of Illinois


(Click on speech title to stream complete footage of presentation)
(Click on name of each presenter to view his or her bio)

8:30 a.m. Coffee
9:00 a.m. Welcome
Introductory Session: Talking to (And About) Today's Girls (06:21)
9:10 a.m. Being Girls: Listening to the Young
  Linda Scott, Ph.D., University of Illinois, author of Fresh Lipstick
9:15 a.m. Open Forum: Truths and Untruths about Tomorrow's Women (13:00)
  Mary Lou Quinlan, Founder and CEO, Just Ask a Woman
Session 1 - New Visions of the Feminine
9:45 a.m. Redefining Beauty: Media Images of Women in Sports (36:13)
  Keynote Speaker: Val Ackerman, President, WNBA
10:05 a.m. Q&A
10:15 a.m. Teens and Brand Loyalty: A National Study (25:32)
  Kristine Welker, Vice President and Publisher, CosmoGIRL!
  Jayne Jamison, Vice President and Publisher, Seventeen
10:35 a.m. Q&A
10:45 a.m. Break
11:00 a.m. Insights from "BeingGirl.com" (22:58)
  Iris Prager, Ph.D., North American Education Manager for Tampax, Procter & Gamble
11:20 a.m. Q&A
Session 2 - Power of the Feminine: Introducing the New Feminism
11:30 a.m. Why the Third Wave is Different (26:37)
  Amy Richards, from "Ask Amy", author of Manifesta
11:50 a.m. Q&A
12:00 p.m. Fantasy, Fun and the New Girl Order (19:10)
  Debbie Stoller, Ph.D., Co-Founder and Editor of Bust magazine
12:20 p.m. Q&A
12:30 p.m. Lunch
Session 3 - Which Girl? The Influence of Subculture
1:30 p.m. The Unpredictable Translucence of Today's Girls (21:59)
  Todd Cunningham, SVP, Brand Strategy & Planning, MTV
1:50 p.m. Q&A
2:00 p.m. Different Traditions: Multiracialism and Femininity (28:19)
  Kimberly McClain DaCosta, Ph.D., Harvard University
2:20 p.m. Q&A
2:30 p.m. Break
Session 4 - The Future of the Female
2:45 p.m. Encouraging Mastery: Supporting Young Women's Ambitions (20:08)
  Anna Fels, M.D., author of Necessary Dreams
3:05 p.m. Q&A
3:15 p.m. Visible Dreams: Inspiration, Aspiration and Expression (38:12)
  Linda Scott, Ph.D., University of Illinois, author of Fresh Lipstick
3:35 p.m. Q&A
3:45 p.m. Break
Session 5- From Mother to Daughter (And Back!)
  Generational Viewpoints (22:45)
4:00 p.m. Rochelle Udell, EVP and Chief Creative Officer, Revlon
  Julia Turshen, Student, Barnard College
4:20 p.m. Q&A
4:45 p.m. Networking reception
  With the support of The McGraw-Hill Companies

Call 1-888-986-8060 to order your tickets!


Thanks to our friends for their time and talents and to those who donated media space


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