Introduction
Agenda and Video
As one of Brandweek Magazine's Marketers of the Year for 2003, Mr. Cunningham
is responsible for leading the MTV global entertainment research and brand development
teams in pursuit of business-building opportunities for the core MTV brand and
its extensions of MTV2, MTV.com, MTV Films, Programming Enterprises' Branded
Consumer Products Division, MTV International and the newest member: College
Television Network. In his role, Mr. Cunningham has oversight for all consumer-led
facets of MTV's new businesses, identifying insights and brand-building opportunities.
Mr. Cunningham began his career in 1987 as an Account Planner at Chiat Day.
Mr. Cunningham has chaired the esteemed Annual Global ESOMAR Research Society
Conference, been an Advisory Board member for the CDC for 2 years, and served
on the Boards for the Children Now organization and the National Campaign to
Prevent Teen Pregnancy, while also serving as a Congressional Hearing Speaker.
In addition, he has assisted several non-profit organizations in addressing
many issues related to young adults and teens of today and tomorrow.
Content Master, AEF
Copyright © 2004. All rights reserved.
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