Agenda and Video
In 1999, after 20 years in sales, marketing communications and advertising,
Mary Lou created Just Ask a Woman - a strategic marketing consultancy, specializing
in new ways of listening to women and interpreting their needs for major corporations.
Mary Lou interviews women for clients like General Motors, Lifetime Television,
Johnson & Johnson, CitiGroup, Toys R Us and Esté Lauder. Her on-the-road
interviewing process provides insight and inspires her writing for magazines
such as Redbook, Marie Claire, MORE and Good Housekeeping.
Mary Lou started her career at Avon Products and within 10 years became the company's director
of advertising for the U.S.
In 1989, she built a new career in advertising agency leadership - at
Ally & Gargano and then at DDB Needham Worldwide. In 1994 she became the first female president, and a year later, CEO,
of N.W. Ayer & Partners.
AWNY named Mary Lou Advertising Woman of the Year in 1995 and in 1997 New York
Women in Communications recognized her with the Matrix Award for Advertising.
Content Master, AEF
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