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Introduction    Agenda and Video   

Mary Lou Quinlan
Founder and CEO, Just Ask A Woman

In 1999, after 20 years in sales, marketing communications and advertising, Mary Lou created Just Ask a Woman - a strategic marketing consultancy, specializing in new ways of listening to women and interpreting their needs for major corporations. Mary Lou interviews women for clients like General Motors, Lifetime Television, Johnson & Johnson, CitiGroup, Toys R Us and Esté Lauder. Her on-the-road interviewing process provides insight and inspires her writing for magazines such as Redbook, Marie Claire, MORE and Good Housekeeping.

Mary Lou started her career at Avon Products and within 10 years became the company's director of advertising for the U.S.

In 1989, she built a new career in advertising agency leadership - at Ally & Gargano and then at DDB Needham Worldwide. In 1994 she became the first female president, and a year later, CEO, of N.W. Ayer & Partners.

AWNY named Mary Lou Advertising Woman of the Year in 1995 and in 1997 New York Women in Communications recognized her with the Matrix Award for Advertising.

 

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