8:00 a.m. - 12:00 p.m.
Reuters Building, Midtown Manhattan
Expert panels with audience discussion
Educational Foundation (AEF) hosted its Annual Symposium during
Advertising Week 2005. Keith
Reinhard, Chairman, DDB Worldwide Communications
Group Inc., provided an overview followed by the keynote address. Two
panels raised the discourse on the subject of social responsibility
of the advertising industry and the critically important issue of children's
health and wellness. A panel of top marketers, moderated by Keith Reinhard,
focused on the socially important role of advertising to their businesses.
A second panel, moderated by Paul
Kurnit, President, KidShop and Kurnit
Communications (Member, Institute of Medicine Committee on Food Marketing
and the Diets of Children and Youth), included experts from the industry,
academia and government. They discussed the role of advertising and
marketing relative to children's health and wellness.
(Click on bold links to stream complete footage of each presentation)
(Read full transcript in Speaker Presentations)
View Part 1
View Part 2
Keith Reinhard, Chairman, DDB Worldwide Communications Group, Inc.
S. Murray Gaylord, Vice President of Brand Marketing, Yahoo! Inc. (view bio)
Alan Hassenfeld, Chairman, Hasbro, Inc. (view bio)
Brock Leach, Senior Vice President of New Growth Platforms & Chief Innovations Officer, PepsiCo (view bio)
Brian D. Perkins, Corporate Vice President, Corporate Affairs, Johnson & Johnson (view bio)
Jackie Woodward, Vice President of Global Marketing, McDonald's (view bio)
Q & A
-- Moderated by Paul Kurnit, President, KidShop and Kurnit Communications (view bio)
Peggy Conlon, President & CEO, The Advertising Council (view bio)
James R. Guthrie, President & CEO, National Advertising Review Council
Carla Michelotti, EVP, General Counsel, Leo Burnett Worldwide (view bio)
Juliet Schor, Ph.D., Professor of Sociology, Boston College and author of Born to Buy (view bio)
Faye Wong, Director, VERB Campaign, Centers for Disease Control & Prevention (view bio)
Q & A/Conclusion
To view materials and discussions from previous AEF Symposia, click here.
Copyright © 2005. All rights reserved.