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Multiculturalism in the Marketplace: Targeting the Latina, African American Female and Gay Male Consumer

Annual Symposium

Description: Each of three sessions featured experts from academia and industry followed by audience discussion.


Date: Thursday, October 12, 2006

Time: 8:00 a.m. - 2:30 p.m. Central time

Venue: Leo Burnett Worldwide - Burnett Room, 21st Floor
35 West Wacker Drive, Chicago, Illinois

Admission (includes box lunch): $50
Students and professors with university IDs admitted free of charge


Co-Chairs and Moderators:  

William M. O'Barr
Professor of Cultural Anthropology, Duke University

View bio

Mack O'Barr
   

Rudy Rodriguez
Director, Multicultural Marketing, General Mills, Inc.

View bio

Rudy Rodriguez
   

Latinas  

Frances A. Aparicio, Ph.D.
University of Illinois at Chicago

View bio

Listen to presentation

Frances Aparicio
   

David Rudd
Vice President, Weber Shandwick

View bio

View presentation slides

Listen to presentation

David Rudd
   
Listen to Latinas Q&A  
 

African American Women  

Jason Chambers, Ph.D.
University of Illinois at Urbana-Champaign

View bio

View presentation slides

View commercials

Listen to presentation

Jason Chambers
   

Susan Mboya
Director of Power Oral Care Products, Procter & Gamble

View bio

Listen to interview

Susan Mboya
   
Listen to African American Females Q&A
 

Gay Men  

John Edward Campbell
Doctoral candidate, University of Pennsylvania

View bio

View presentation slides

Listen to presentation

John Edward Campbell
   

Michael Wilke
Executive Director, Commercial Closet Association

View bio

View print ads and commercials

Listen to presentation

Michael Wilke
   
Listen to Gay Men Q&A  


 

To view materials and discussions from previous AEF Symposia, click here.

 

Copyright © 2006. All rights reserved.

 

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