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Advertising and the Asian American Community    Agenda    Video Footage   

2010 Symposium Video Footage

Please click on links below to view video footage from AEF's 2010 Symposium:

Advertising and the Asian American Community

Welcome Remarks
John Sheehy and Paula Alex, EVP, Account Director, Leo Burnett Worldwide; and CEO, Advertising Educational Foundation, respectively
Nita Song
IW Group Advocacy video

Keynote Presentation: Neil Golden, Chief Marketing Officer, McDonald’s USA
Introduction
Neil Golden
Neil Golden Q & A

2010 Census and the Asian American Consumer
Tom Mesenbourg, Deputy Director & COO, US Census Bureau
Jeff Tarakajian, EVP, Client Services, Draftcb
Bill Imada, Chairman & CEO, IW Group, Inc.
Census Q & A

Asian Americans in the U.S.
Karen Cardozo, Ph.D., University of Massachusetts, Amherst
Karen Cardozo Q & A

The Asian Immigrant/Consumer Experience
Tuyet Le, Executive Director, Asian American Institute

Allstate/Kang & Lee Presentation: Case Study
Georgina Flores and Saul Gitlin, Sr. Mgr, Integrated  Marketing  Communications, Allstate; and EVP, Strategic Marketing Services, Kang & Lee, respectively
Flores and Gitlin Q & A

JC Penney/interTREND Presentation: Case Study
Lisa Destefano-Orebaugh and Jon Yokogawa, DVP, Brand Comm. & Strategy, JC Penney; and VP, Consumer Engagement, interTREND Communications, respectively

Asian Americans and the Media Landscape/Media Measurement
Doug Darfield, SVP, Multicultural Measurement, The Nielsen Company
Lisa Yokota, Director of Marketing, KTSF-TV


Due to technical difficulties, we are unable to post footage from the panel discussion.

 

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