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Advertising and the Asian American Community    Agenda    Video Footage   

AEF Symposium

Advertising and the Asian American Community:
Capture a Market Opportunity

 Friday, March 12, 2010
Leo Burnett Chicago

<<Click here to view video footage>>

8:30-9:00 a.m. Check-in, coffee
   
9:00-9:10 a.m.  Welcome Remarks
  Paula Alex, CEO, Advertising Educational Foundation
  John Sheehy, EVP, Account Director, Leo Burnett Worldwide
   
9:15-10:15 a.m. The Importance of the Asian American Consumer to McDonald’s Business Strategy – Keynote Presentation
  Neil Golden, Chief Marketing Officer, McDonald’s USA
   
10:15-11:15 a.m. 2010 Census and the Asian American Consumer
  Tom Mesenbourg, Deputy Director & COO, US Census Bureau
  Bill Imada, Chairman & CEO, IW Group, Inc.
  Jeff Tarakajian, EVP, Client Services, Draftcb
   
11:15-11:45 a.m. Asian Americans in the U.S.
  Karen Cardozo, Ph.D., University of Massachusetts, Amherst
   
11:45-12:15 p.m.  The Asian Immigrant/Consumer Experience
  Tuyet Le, Executive Director, Asian American Institute
   
12:15-12:45 p.m. Break for boxed lunch
   
12:45-1:15 p.m. Allstate/Kang & Lee Presentation: Case Study
  Saul Gitlin, EVP, Strategic Marketing Services, Kang & Lee
 

Georgina Flores, Sr. Mgr, Integrated  Marketing  Communications, Allstate

   
1:15-1:45 p.m. JC Penney/interTREND Presentation: Case Study
  Jon Yokogawa, VP, Consumer Engagement, interTREND Communications
 

Lisa K. Destefano-Orebaugh, DVP, Brand Comm. & Strategy, JC Penney

   
1:45-2:15 p.m.  Asian Americans and the Media Landscape/Media Measurement
  Lisa Yokota, Director of Marketing, KTSF-TV
  Douglas Darfield, SVP, Multicultural Measurement, The Nielsen Company
   
2:15-3:15 p.m.  Panel Discussion - Video unavailable
  Moderator: Kay Alison, Founder & CEO, The Energy Infuser
  Panel Participants:
  Daniel C. Chang, Dir. of Multicultural Marketing, Farmers Insurance
  Dr. Amy Jo Coffey, Assistant Professor, Dept. of Telecommunications, University of Florida
  Saul Gitlin, EVP, Strategic Marketing Services, Kang & Lee
  Jon Yokogawa, VP, Consumer Engagement, interTREND Communications
  Brad Keown, Midwest Director of Sales, Facebook
   
3:15-3:25 p.m. Closing Remarks - Video unavailable
  Nita Song, President, IW Group
  Janice Spector, Symposium Coordinator
   
  *Click on names to view bio



Symposium Committee
Janice Spector,
Chairman and Coordinator
Karen Cardozo, Ph.D.,
University of Massachusetts, Amherst
Saul Gitlin, EVP, Strategic Marketing Services, Kang & Lee
Julia Huang, CEO, interTrend Communications
Bill Imada, Chairman and CEO, IW Group
Nita Song, President, IW Group

 

Copyright © 2010. All rights reserved.

 

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