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 Advertising and the Asian American Community
 Agenda
Video Footage
Friday, March 12, 2010
Leo Burnett Chicago
| 8:30-9:00 a.m. |
Check-in, coffee |
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| 9:00-9:10 a.m. |
Welcome Remarks |
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Paula Alex, CEO, Advertising Educational Foundation |
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John Sheehy, EVP, Account Director, Leo Burnett Worldwide |
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| 9:15-10:15 a.m. |
The Importance of the Asian American Consumer to McDonald’s Business Strategy – Keynote Presentation |
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Neil Golden, Chief Marketing Officer, McDonald’s USA |
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| 10:15-11:15 a.m. |
2010 Census and the Asian American Consumer |
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Tom Mesenbourg, Deputy Director & COO, US Census Bureau |
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Bill Imada, Chairman & CEO, IW Group, Inc. |
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Jeff Tarakajian, EVP, Client Services, Draftcb |
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| 11:15-11:45 a.m. |
Asian Americans in the U.S. |
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Karen Cardozo, Ph.D., University of Massachusetts, Amherst |
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| 11:45-12:15 p.m. |
The Asian Immigrant/Consumer Experience |
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Tuyet Le, Executive Director, Asian American Institute |
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| 12:15-12:45 p.m. |
Break for boxed lunch |
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| 12:45-1:15 p.m. |
Allstate/Kang & Lee Presentation: Case Study |
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Saul Gitlin, EVP, Strategic Marketing Services, Kang & Lee |
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Georgina Flores, Sr. Mgr, Integrated Marketing Communications, Allstate |
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| 1:15-1:45 p.m. |
JC Penney/interTREND Presentation: Case Study |
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Jon Yokogawa, VP, Consumer Engagement, interTREND Communications |
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Lisa K. Destefano-Orebaugh, DVP, Brand Comm. & Strategy,
JC Penney |
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| 1:45-2:15 p.m. |
Asian Americans and the Media Landscape/Media Measurement |
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Lisa Yokota, Director of Marketing, KTSF-TV |
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Douglas Darfield, SVP, Multicultural Measurement, The Nielsen Company |
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| 2:15-3:15 p.m. |
Panel Discussion - Video unavailable |
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Moderator: Kay Alison, Founder & CEO, The Energy Infuser |
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Panel Participants: |
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Daniel C. Chang, Dir. of Multicultural Marketing, Farmers Insurance |
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Dr. Amy Jo Coffey, Assistant Professor, Dept. of Telecommunications, University of Florida |
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Saul Gitlin, EVP, Strategic Marketing Services, Kang & Lee |
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Jon Yokogawa, VP, Consumer Engagement, interTREND Communications |
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Brad Keown, Midwest Director of Sales, Facebook |
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| 3:15-3:25 p.m. |
Closing Remarks - Video unavailable |
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Nita Song, President, IW Group |
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Janice Spector, Symposium Coordinator |
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*Click on names to view bio |
Janice Spector, Chairman and Coordinator
Karen Cardozo, Ph.D., University of Massachusetts, Amherst
Saul Gitlin, EVP, Strategic Marketing Services, Kang & Lee
Julia Huang, CEO, interTrend Communications
Bill Imada, Chairman and CEO, IW Group
Nita Song, President, IW Group
Copyright © 2010. All rights reserved.
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