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2011 Symposium    Agenda    Video Footage   

Brandalism: Balancing the Give and Take
Annual AEF Symposium

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The AEF will host its annual symposium focusing on ethics and creativity in branded content. The symposium is designed to bring together the industry and academia to discuss in an open and unbiased manner the pros and cons of one of the hottest trends in advertising today. The morning will feature a keynote address by one of the industry's most prominent figures. In addition, students from Fordham's Branded Content marketing course will share their points of view on this controversial topic. We will end with a provocative panel discussion involving students, scholars and industry experts. The event promises to be thought-provoking, relevant, and packed with sizzle.

Keynote Speaker:
Kevin McAuliffe, Vice President, Branded Entertainment Group, NBC Universal Cable Entertainment
As the founder of the branded entertainment practice, McAuliffe focuses on creating and delivering original content-based partnership opportunities for NBC Universal’s vast range of brand clients. Reporting in to the NBC Universal Cable Entertainment Sales Division, McAuliffe is responsible for overseeing branded entertainment efforts across USA, Bravo, Oxygen and Syfy.

Moderator:
Jim Cooper, Executive Editor, Adweek

Speakers will include:
Frank Cooper III, CMO, Global Consumer Engagement, PepsiCo, Inc.
Bob Friedman, President Media & Entertainment, @radical.media
Professor Al Greco, Entertainment Marketing, Fordham University
Doug Scott, President, Ogilvy Entertainment
Evan Shapiro, President, IFC/Sundance Channel

Committee Members include:
Val DiFebo, CEO, Deutsch NY, A Lowe & Partners Company
Vonda LePage, EVP, Director of Corporate Comm., Deutsch Inc., A Lowe & Partners Company
Dawn Lerman, Ph.D., Mktg. Area Chair & Director, Center for Positive Marketing, Fordham Univ.
Doug Scott, Senior Partner, President, Ogilvy Entertainment
Concetta Stewart, Ph.D., Dean, School of Art & Design, Pratt Institute

Date: Thursday, October 27, 2011
Time: 8:30a.m. - 1:00p.m.
Location: Fordham University, Lincoln Center Campus, 113 West 60th St., 12th Flr.

Admission Cost (payable at the door with cash or check only):
$100/person
$50/person for groups of 10+
Free for professors and students with school ID

Photos:

Kevin McAuliffe - Keynote Audience
Audience
Kevin McAuliffe, Keynote Speaker Audience members
   
Panelists Panel Discussion
From l: Prof. Al Greco, Doug Scott, Bob Friedman,
Evan Shapiro, Frank Cooper III
Panel Moderated by Jim Cooper, ADWEEK
   

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