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 2011 Symposium
 Agenda
Video Footage
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Thursday, October 27, 2011 |
Fordham University, Lincoln Center Campus |
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AGENDA |
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| 8:30 - 9:15 a.m. |
Registration, Coffee/Breakfast |
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| 9:15 - 9:30 a.m. |
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Janice Spector, Deputy Director, AEF |
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Concetta Stewart, Ph.D., Dean, School of Art & Design, |
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Pratt Institute |
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| 9:30 - 10:30 a.m. |
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Kevin McAuliffe, Vice President, Branded Entertainment Group, |
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NBC Universal Cable Entertainment |
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| 10:30 - 10:45 a.m. |
Break |
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| 10:45 - 10:55 a.m. |
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A Viacom Campaign for Droid Bionic |
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Dan Longest, SVP, Disney-ABC Unlimited, ABC Television Network |
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| 10:55 - 11:45 a.m. |
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Fordham University MBA Students: |
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Larry Campana |
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Beatriz Garcia-Bernalt |
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Yimu Liu |
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Diana Rodriguez |
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Paula Alex, Chief Executive Officer, AEF |
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| 11:45 a.m. - 12:45 p.m. |
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Moderator: |
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Jim Cooper, Executive Editor, ADWEEK |
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Panelists: |
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Frank Cooper III, CMO, Global Consumer Engagement, PepsiCo, Inc. |
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Bob Friedman, President Media & Entertainment, @radical.media |
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Professor Al Greco, Entertainment Marketing, Fordham University |
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Doug Scott, President, Ogilvy Entertainment |
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Evan Shapiro, President, IFC/Sundance Channel |
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| 12:45 - 1:00 p.m. |
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Dawn Lerman, Ph.D., Marketing Area Chair and Director, Center for Positive Marketing, Fordham University |
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Copyright © 2011. All rights reserved.
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