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2011 Symposium    Agenda    Video Footage   


Brandalism: Balancing the Give and Take
AEF 2011 Symposium
Thursday, October 27, 2011
Fordham University, Lincoln Center Campus
8:30 - 9:15 a.m. Registration, Coffee/Breakfast
9:15 - 9:30 a.m. Welcome Remarks
  Janice Spector, Deputy Director, AEF
  Program Overview
  Concetta Stewart, Ph.D., Dean, School of Art & Design,
  Pratt Institute
9:30 - 10:30 a.m. Keynote Presentation
  Kevin McAuliffe, Vice President, Branded Entertainment Group,
  NBC Universal Cable Entertainment
10:30 - 10:45 a.m. Break
10:45 - 10:55 a.m. Introduction of Fordham Student Project
  A Viacom Campaign for Droid Bionic
  Dan Longest, SVP, Disney-ABC Unlimited, ABC Television Network
10:55 - 11:45 a.m. Presentation of A Viacom Campaign for Droid Bionic
  Fordham University MBA Students:
  Larry Campana
  Beatriz Garcia-Bernalt
  Yimu Liu
  Diana Rodriguez
  Presentation of Student Certificates of Recognition
  Paula Alex, Chief Executive Officer, AEF
11:45 a.m. - 12:45 p.m. Panel Discussion
  Jim Cooper, Executive Editor, ADWEEK
  Frank Cooper III, CMO, Global Consumer Engagement, PepsiCo, Inc.
  Bob Friedman, President Media & Entertainment, @radical.media
  Professor Al Greco, Entertainment Marketing, Fordham University
  Doug Scott, President, Ogilvy Entertainment
  Evan Shapiro, President, IFC/Sundance Channel
12:45 - 1:00 p.m. Closing Remarks
  Dawn Lerman, Ph.D., Marketing Area Chair and Director, Center for Positive Marketing, Fordham University

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