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2011 Symposium    Agenda    Video Footage   

2011 Symposium Video Footage

Please click on links below to view video footage from AEF's 2011 Symposium:

Brandalism: Balancing the Give and Take

Welcome Remarks
<< Watch Introductions >> 
Janice Spector, Deputy Director, AEF
Concetta Stewart, Ph.D., Dean, School of Art & Design, Pratt Institute
Keynote Presentation
<< Watch Keynote Address >> 
Kevin McAuliffe, Vice President, Branded Entertainment Group,
NBC Universal Cable Entertainment
Introduction of Fordham Student Project
<< Watch Student Presentation and Feedback >> 
A Viacom Campaign for Droid Bionic
Dan Longest, SVP, Disney-ABC Unlimited, ABC Television Network
Presentation of A Viacom Campaign for Droid Bionic
Fordham University MBA Students:
Larry Campana
Beatriz Garcia-Bernalt
Yimu Liu
Diana Rodriguez
Presentation of Student Certificates of Recognition
Paula Alex, Chief Executive Officer, AEF
Panel Discussion
<< Watch Panel Discussion >> 
Jim Cooper, Executive Editor, ADWEEK
Frank Cooper III, CMO, Global Consumer Engagement, PepsiCo, Inc.
Bob Friedman, President Media & Entertainment, @radical.media
Professor Al Greco, Entertainment Marketing, Fordham University
Doug Scott, President, Ogilvy Entertainment
Evan Shapiro, President, IFC/Sundance Channel
Closing Remarks
<< Watch Closing Remarks >> 
Dawn Lerman, Ph.D., Marketing Area Chair and Director, Center for Positive Marketing, Fordham University



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