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 2011 Symposium
Agenda
 Video Footage
Please click on links below to view video footage from AEF's 2011 Symposium:
| << Watch Introductions >> |
| Janice Spector, Deputy Director, AEF |
| Concetta Stewart, Ph.D., Dean, School of Art & Design, Pratt Institute |
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| << Watch Keynote Address >> |
| Kevin McAuliffe, Vice President, Branded Entertainment Group, |
| NBC Universal Cable Entertainment |
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| << Watch Student Presentation and Feedback >> |
| A Viacom Campaign for Droid Bionic |
| Dan Longest, SVP, Disney-ABC Unlimited, ABC Television Network |
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| Fordham University MBA Students: |
| Larry Campana |
| Beatriz Garcia-Bernalt |
| Yimu Liu |
| Diana Rodriguez |
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| Paula Alex, Chief Executive Officer, AEF |
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| << Watch Panel Discussion >> |
| Moderator: |
| Jim Cooper, Executive Editor, ADWEEK |
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| Panelists: |
| Frank Cooper III, CMO, Global Consumer Engagement, PepsiCo, Inc. |
| Bob Friedman, President Media & Entertainment, @radical.media |
| Professor Al Greco, Entertainment Marketing, Fordham University |
| Doug Scott, President, Ogilvy Entertainment |
| Evan Shapiro, President, IFC/Sundance Channel |
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| << Watch Closing Remarks >> |
| Dawn Lerman, Ph.D., Marketing Area Chair and Director, Center for Positive Marketing, Fordham University |
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