Pre-conference Workshop at ANA’s Masters of Marketing Conference, Orlando, FL
October 14, 2015
Paul Kurnit - Clinical Professor of Marketing, Pace University; President, PS Insights
David Jones - Founder, You & Mr Jones
Susan Credle - Incoming Global Chief Creative Officer, FCB
Nick Denton - Founder, Gawker
Marita Sturken - Professor of Media, Culture and Communications, New York University
Traditional advertising campaigns are not driving business today. Increasingly people choose the advertising they want to see. It must embrace them, engage them and step up to a new high ground of cultural impact. The Advertising Educational Foundation 2015 Annual Symposium will explore the dynamics behind innovators whose brands and messaging are fast becoming integral pieces of today’s cultural mosaic. Consistent with the AEF’s mission to promote an understanding of advertising’s role in culture, history and society, Make Love Not Ads: How New World Brand Connections are Beating Old World Advertising will bring together industry and academia to discuss the difference between old economy companies managing risks and controlling costs vs. new economy companies, those rooted in rich consumer insights and technology and seize opportunities through innovation. A multi-dimensional panel of industry and academic leaders will surround our topic with new perspectives on how brands must connect in this new digital and social world. This promises to be a compelling and provocative session with lots of learning you will be able to take away and immediately apply to your businesses.
Wednesday, October 14, 2015
2:00 – 5:00 p.m.
Orlando World Center Marriott - Grand Ballroom 8A
College students and professors can attend symposium free of charge with school ID - please email Marcia at email@example.com to register.
For more information on ANA's Masters of Marketing Conference, visit ana.net.
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