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2016 Symposium    Agenda    Video Footage   

AEF Symposium
The Talent Disconnect: Building the Next Generation of Marketers
Pre-conference Workshop at ANA’s Masters of Marketing Conference, Orlando, FL
October 19, 2016

Paul Kurnit - Clinical Professor of Marketing, Pace University; President, PS Insights

Keynote Speaker:
Chris Macdonald - President, McCann North America and Vice Chairman, AEF

Panelists (to date):
Ravi Dhar - Professor of Management and Marketing, Yale School of Management

Renetta McCann - Chief Talent Officer, Leo Burnett

Eljay Feuerman and Veronica Mingrone - Members of the National Millennial Community


Marketers and Agencies are desperate for “job-ready” talent.  Colleges and universities are struggling to prepare students for careers in a disruptive world.  The symposium will debate the disconnect between what students are learning and experiencing in universities and what employers say they need from their future employees.  In addition, early findings from the AEF’s groundbreaking research will be revealed—the first study to tackle the issue of talent acquisition from the perspective of all key players:  hiring companies, the academic community and most importantly, the students themselves.

Wednesday, October 19, 2016
2:00 – 5:00 p.m.

Rosen Shingle Creek
Room: Gatlin A-1
Orlando, Florida


View agenda and participant bios >>

College students and professors can attend symposium free of charge with school ID - please email Marcia at ms@aef.com
to register.

For more information on ANA's Masters of Marketing Conference, visit ana.net.



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