Each year the AEF hosts a symposium at ANA’s prestigious Masters of Marketing Conference. This thought leadership showcase brings leading academics and industry elite together to discuss a topic that is hot on campuses and in conference rooms. Our conversations are always provocative and offer an open and unbiased view. Past symposia have covered such topics as crowd sourcing, gender bias and the agency of the future.
Our 2016 symposium was The Talent Disconnect: Building the Next Generation of Marketers. Chris Macdonald, President McCann North America, delivered a compelling keynote speech. Our high profile panel offered further insights on what’s happening today in academia and the industry, including first-hand experience by two recent college graduates:
Professor Ravi Dhar, Yale University School of Management
Renetta McCann, Chief Talent Officer, Communications NA, Leo Burnett USA
Eljay Feuerman, National Millennial Community
Veronica Mingrone, National Millennial Community
Paul Kurnit, PS Insights/Pace University was our moderator.
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at Advertising Educational Foundation