2006 Symposium
Multiculturalism in the Marketplace: Targeting the Latina, African American Female and Gay Male Consumer
AEF Annual Symposium
Description: Each of three sessions featured experts from academia and industry followed by audience discussion.
Date: Thursday, October 12, 2006
Time: 8:00 a.m. – 2:30 p.m. Central time
Venue: Leo Burnett Worldwide
Chicago, Illinois
Co-Chairs and Moderators:
William M. O’Barr
Professor of Cultural Anthropology, Duke University
Rudy Rodriguez
Director, Multicultural Marketing, General Mills, Inc.
Latinas
African American Women
Susan Mboya
Director of Power Oral Care Products, Procter & Gamble
Gay Men
