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Topic "Branding"
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VPP Lunchtime Talks (09/30/14)
> On-Campus > Professor Resources > Visiting Professor Program
Case Histories (09/29/14)

> On-Campus > Classroom Resources > Case Histories
IBM (09/24/14)
> On-Campus > Classroom Resources > Case Histories
Having a Better Brand Is Better Than Having a Better Product (09/12/14)
Once a person holds a strong perception about a specific brand, it's extremely difficult to change that perception.
> Industry > News Articles
Evian (07/09/14)
Evian "Live Young" Case History...
> On-Campus > Classroom Resources > Case Histories
Connected by Design (05/28/14)
By Barry Wacksman and Chris Stutzman...
> On-Campus > Classroom Resources > Book Excerpts
Behind the Preplanned Oscar Selfie: Samsung's Ad Strategy (03/06/14)
Samsung spent nearly $20 million on ad time—and got product placement for Galaxy phone....
> Industry > News Articles
2013 Jay Chiat Awards (02/26/14)
> Exhibits > Advertising Awards > Jay Chiat Awards
Jay Chiat Awards Introduction (02/26/14)
> Exhibits > Advertising Awards > Jay Chiat Awards
A Word From Our Sponsor (02/14/14)
By Cynthia B. Meyers
> On-Campus > Classroom Resources > Book Excerpts
PAM Cooking Spray (02/07/14)
> On-Campus > Classroom Resources > Case Histories
Stand Clear of Closing Doors! Protect Your Manicure (11/04/13)
The project, called the L’Oréal Paris Intelligent Color Experience, is being described by the participants as an entry in the realm of interactive shopping outside of traditional stores.
> Industry > News Articles
Star athletes like LeBron, Serena cash in on junk food endorsements (10/14/13)
Underlying the research is a recommendation from the World Health Organization for policies limiting young people's exposure to food advertising.
> Industry > News Articles
Loveworks (07/26/13)
By Brian Sheehan
> On-Campus > Classroom Resources > Book Excerpts
MilkPEP (06/03/13)
> On-Campus > Classroom Resources > Case Histories
The Edge (03/26/13)
By Allen P. Adamson
> On-Campus > Classroom Resources > Book Excerpts
The Better Mousetrap (01/17/13)
By Simon Pont
> On-Campus > Classroom Resources > Book Excerpts
IKEA's Hit Web Show: An Entertaining Ad (09/14/12)
Branded entertainment has entered a new era....
> Industry > News Articles
The Consumer Mind  
By Pepe Martínez
> On-Campus > Classroom Resources > Book Excerpts
Millennials Want to Party With Your Brand But On Their Own Terms (08/09/12)
Boomers may be big spenders, but their kids will be the largest consumer generation in history....
> Industry > News Articles
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