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Topic "Branding"
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How Brands Became the Most Powerful Advocates in Today's Battle for LGBT Equality (06/06/16)
Brands are leading the charge for change, but will states concede? ...
> Industry > News Articles > 2016
Twist (05/31/16)
By Julie Cottineau
> On-Campus > Classroom Resources > Book Excerpts
Latino Link (03/21/16)
By Joe Kutchera
> On-Campus > Classroom Resources > Book Excerpts
Marketers Let Emojis Do the Talking (03/09/16)
Brand emojis reach ad-averse millennials, sailing past ad-blocking software....
> Industry > News Articles > 2016
Adidas is working to fix a huge mistake it's been making for decades (02/23/16)
Adidas has taken several steps to improve its offerings to women, which have traditionally been limited.
> Industry > News Articles > 2016
2015 New York Festivals World's Best Advertising (02/03/16)
> Exhibits > Advertising Awards > NY Festivals - International
2015 Jay Chiat Awards (01/19/16)
> Exhibits > Advertising Awards > Jay Chiat Awards
Marketers Don't Understand Modern Moms, Saatchi Survey Says (01/11/16)
Ads need to get real and lighten up....
> Industry > News Articles > 2016
Brands Woo Millennials With a Wink, an Emoji or Whatever It Takes (10/01/15)
Marketers have long coveted the attention of 18- to 34-year-olds, and this generation is no exception.
> Industry > News Articles > 2015
Why We Brand, Why We Buy (08/28/15)
> Industry > Inside Advertising Forum > Debbie Millman
Case Histories (08/17/15)

> On-Campus > Classroom Resources > Case Histories
AT&T (08/11/15)
> On-Campus > Classroom Resources > Case Histories
Carnival Corporation (08/11/15)
> On-Campus > Classroom Resources > Case Histories
Voya (08/11/15)
> On-Campus > Classroom Resources > Case Histories
Paid Attention (05/15/15)
By Faris Yakob
> On-Campus > Classroom Resources > Book Excerpts
2014 Jay Chiat Awards (04/27/15)
> Exhibits > Advertising Awards > Jay Chiat Awards
Video Footage  
> On-Campus > AEF Symposia > 2011 Symposium
Brand Aid (03/18/15)
By Brad VanAuken
> On-Campus > Classroom Resources > Book Excerpts
Inside the Minds: Updating Your Marketing Strategy (02/11/15)
By Hayes Roth
> On-Campus > Classroom Resources > Book Excerpts
The Management of Luxury (12/19/14)
Edited by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke...
> On-Campus > Classroom Resources > Book Excerpts
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