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Topic "Branding"
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Paid Attention (05/15/15)
By Faris Yakob
> On-Campus > Classroom Resources > Book Excerpts
2014 Jay Chiat Awards (04/27/15)
> Exhibits > Advertising Awards > Jay Chiat Awards
Case Histories (04/06/15)

> On-Campus > Classroom Resources > Case Histories
Video Footage  
> On-Campus > AEF Symposia > 2011 Symposium
Brand Aid (03/18/15)
By Brad VanAuken
> On-Campus > Classroom Resources > Book Excerpts
Inside the Minds: Updating Your Marketing Strategy (02/11/15)
By Hayes Roth
> On-Campus > Classroom Resources > Book Excerpts
The Management of Luxury (12/19/14)
Edited by Benjamin Berghaus, Gunter Muller-Stewens and Sven Reinecke...
> On-Campus > Classroom Resources > Book Excerpts
The Brand Challenge (12/12/14)
Edited by Kartikeya Kompella...
> On-Campus > Classroom Resources > Book Excerpts
Coca-Cola China Looks to Crowdsourcing Platform for Extra Creative Fizz (12/08/14)
Coca-Cola China is turning to a crowdsourcing platform for new creative ideas....
> Industry > News Articles
VPP Lunchtime Talks (09/30/14)
> On-Campus > Professor Resources > Visiting Professor Program
IBM (09/24/14)
> On-Campus > Classroom Resources > Case Histories
Having a Better Brand Is Better Than Having a Better Product (09/12/14)
Once a person holds a strong perception about a specific brand, it's extremely difficult to change that perception.
> Industry > News Articles
Evian (07/09/14)
Evian "Live Young" Case History...
> On-Campus > Classroom Resources > Case Histories
Connected by Design (05/28/14)
By Barry Wacksman and Chris Stutzman...
> On-Campus > Classroom Resources > Book Excerpts
Behind the Preplanned Oscar Selfie: Samsung's Ad Strategy (03/06/14)
Samsung spent nearly $20 million on ad time—and got product placement for Galaxy phone....
> Industry > News Articles
Jay Chiat Awards Introduction (02/26/14)
> Exhibits > Advertising Awards > Jay Chiat Awards
2013 Jay Chiat Awards (02/26/14)
> Exhibits > Advertising Awards > Jay Chiat Awards
A Word From Our Sponsor (02/14/14)
By Cynthia B. Meyers
> On-Campus > Classroom Resources > Book Excerpts
PAM Cooking Spray (02/07/14)
> On-Campus > Classroom Resources > Case Histories
Stand Clear of Closing Doors! Protect Your Manicure (11/04/13)
The project, called the L’Oréal Paris Intelligent Color Experience, is being described by the participants as an entry in the realm of interactive shopping outside of traditional stores.
> Industry > News Articles
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