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Topic "Cultural Diversity"
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Advertising & Society Review (04/17/14)
> On-Campus > Advertising & Society Review
Ad Campaigns Are Finally Reflecting Diversity of U.S. (03/14/14)
Madison Avenue is finally reflecting the country's diversity in ads....
> Industry > News Articles > 2014
Latino Boom II (03/10/14)
By Chiqui Cartagena
> On-Campus > Classroom Resources > Book Excerpts
PAM Cooking Spray (02/07/14)
> On-Campus > Classroom Resources > Case Histories
Spanish Message With One Word That Needs No Translation (11/06/13)
Mattel is adding some informal Spanish language to a marketing campaign meant to reach Latina mothers.
> Industry > News Articles
VPP Lunchtime Talks (08/29/13)
> On-Campus > Professor Resources > Visiting Professor Program
Advertising and Ethnicity Beyond the White House  
> Industry > Industry Leaders > Advertising Week Panels
Vol 14 Issue 2 (07/24/13)
> On-Campus > Advertising & Society Review
Images of Native Americans in Advertising (06/06/13)
> On-Campus > ADText: Advertising Curriculum > Unit Excerpts
2012 Multicultural Excellence Awards (04/16/13)
> Exhibits > Advertising Awards > Multicultural Excellence Awards
Sexuality, Race and Ethnicity in Advertising (02/12/13)
> On-Campus > ADText: Advertising Curriculum > Unit Excerpts
Ad agency InterTrend uses Web to connect with Asians (09/21/12)
InterTrend created a Web series for AT&T using a Japanese style of storytelling. The series could provide a template for advertising in the future.
> Industry > News Articles > 2012
The San Jose Group (05/30/12)
> Industry > Industry Leaders > Diversity Showcase
Multicultural Is the New Mainstream for Brewers in Search of Growth (05/24/12)
As Hispanics, African-Americans become crucial, MillerCoors, A-B ease off frat-boy approach. ...
> Industry > News Articles > 2012
Don't Sell to Me! Hispanics Buy Brands that Empower Their Cultural Relevancy (05/18/12)
Brand marketers must recognize that Hispanics buy brands that empower their cultural relevancy. ...
> Industry > News Articles > 2012
New York City Comptroller Pressures Ad Holding Firms to Release Diversity Stats (04/23/12)
New York City officials are once again pressuring ad holding companies to disclose data pertaining to the diversity of employees.
> Industry > News Articles > 2012
Diversity Showcase (03/22/12)
> Industry > Industry Leaders > Diversity Showcase
Marketers Advised To Target Ethnic Preferences (12/07/11)
New research is emerging to help brands make the most of their multicultural marketing efforts....
> Industry > News Articles
Marketing to the New Majority (09/07/11)
By David Burgos and Ola Mobolade...
> On-Campus > Classroom Resources > Book Excerpts
Asian Americans Face New Stereotype In Ads (08/29/11)
The stereotypical portrayal reinforces a marketing concept known as the “match up” theory, which states that consumers respond more favorably to products advertised by an actor or spokesperson who ...
> Industry > News Articles
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