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Topic "GLBT Market"
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Advertising & Society Review (09/23/14)
> On-Campus > Advertising & Society Review
Advertising and Society MOOC (09/16/14)
> On-Campus > Advertising & Society Review
Agencies Increase Focus on Cause Marketing (07/15/14)
Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes.
> Industry > News Articles
Ad Campaigns Are Finally Reflecting Diversity of U.S. (03/14/14)
Madison Avenue is finally reflecting the country's diversity in ads....
> Industry > News Articles
As Gay Culture Goes Mainstream, So Must Advertising to Gays (08/27/13)
Targeted campaigns no longer get the most bang for the buck....
> Industry > News Articles
Commercials With a Gay Emphasis Are Moving to Mainstream Media (07/11/13)
A goal is to signal support for L.G.B.T. consumers as they seek civil rights in areas like immigration and marriage.
> Industry > News Articles
Gay Advertising's Long March Out of the Closet (06/20/13)
Same-sex imagery is much older than you think....
> Industry > News Articles
How Ready Is America Really for Gay-Themed Advertising? (06/17/13)
Gay lifestyle shows up more often, but still makes many uncomfortable....
> Industry > News Articles
Sexuality, Race and Ethnicity in Advertising (02/12/13)
> On-Campus > ADText: Advertising Curriculum > Unit Excerpts
Is Gay Too Mainstream for Its Own Media? (03/19/12)
As general-market media becomes more gay friendly, LGBT players broaden niche....
> Industry > News Articles
Niche Markets - Gay Consumers (03/14/12)
> On-Campus > ADText: Advertising Curriculum > Unit Excerpts
A Community With Money? Of Course Marketers Want In on That (11/29/11)
An attraction for advertisers, as stigmas about the groups fade and the economy tightens, is the opportunity to sell products.
> Industry > News Articles
Absolut Celebrates Its 30 Years of Marketing to Gay Consumers (11/01/11)
The existence of Logo, a commercial channel directed at L.G.B.T. viewers, underscores how far Madison Avenue has come.
> Industry > News Articles
LGBT Consumers Warm to Ads Targeted to Gays (09/12/11)
Facebook and smartphones are among top channels for reaching this demographic ...
> Industry > News Articles
Does This Ad Make Me Look Gay? (06/13/11)
Effects of backlash are overstated -- and dwarfed by upside. ...
> Industry > News Articles
Vol 3 Issue 2  
> On-Campus > Advertising & Society Review
Multiculturalism in the Marketplace  
> On-Campus > ADText: Advertising Curriculum > Unit Excerpts
Mad Men (01/06/11)
> On-Campus > ADText: Advertising Curriculum > Unit Excerpts
GLBT Consumers Stay Upbeat on Economy (09/23/09)
With consumers in general watching their discretionary spending carefully, Garber said that the GLBT audience could be a refuge for marketers of luxury goods.
> Industry > News Articles
Multicultural Intelligence (06/10/09)
By David R. Morse
> On-Campus > Classroom Resources > Book Excerpts
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