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Topic "Gender Issues"
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For Women in Advertising, It’s Still a ‘Mad Men’ World (05/04/16)
Gender bias, while often unspoken or acknowledged, continues to affect how women are treated at work, whom they interact with and what positions they hold.
> Industry > News Articles > 2016
5 Ways Historically Male Brands Are Now Reaching Out to Women (04/28/16)
Most brands will tell you that they've always spoken to women but are now working to make their ads more inclusive as the brands have modernized.
> Industry > News Articles > 2016
Rush of Women's Sites Gives Marketers a Wealth of Choices (02/25/16)
The surge in niche digital properties means more options for marketers, especially as publishers go after specific demographic slices such as millennial mothers.
> Industry > News Articles > 2016
Adidas is working to fix a huge mistake it's been making for decades (02/23/16)
Adidas has taken several steps to improve its offerings to women, which have traditionally been limited.
> Industry > News Articles > 2016
Marketers Don't Understand Modern Moms, Saatchi Survey Says (01/11/16)
Ads need to get real and lighten up....
> Industry > News Articles > 2016
Advertising & Society Review (10/09/15)
> On-Campus > Advertising & Society Review
Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals (09/24/15)
Women are no longer sitting on the sidelines....
> Industry > News Articles > 2015
Dads Feeling Left Out Of Family Marketing (08/04/15)
More than half of dads are active in a household’s shopping decisions, including apparel and other products.
> Industry > News Articles > 2015
Millennial Dads Are Real, and So Is Their Spending Power (03/31/15)
Three trends among millennial Dads marketers should watch....
> Industry > News Articles > 2015
Move Over, Mom, It's Dad's Turn In Ads (01/30/15)
Fatherhood featured prominently, positively in host of spots -- including in Super Bowl....
> Industry > News Articles > 2015
Advertising and Society MOOC (01/20/15)
> On-Campus > Advertising & Society Review
Female Empowerment in Ads: Soft Feminism or Soft Soap? (09/15/14)
Go-Girl Marketing Is the Hot New Trend. But Are These Ads Culture-Changing or Simply 'Pinkwashing'?...
> Industry > News Articles
What The Leaders Who Get It Right Know About Marketing To Women (09/09/14)
Women on staff and in power is crucial but not the only solution....
> Industry > News Articles
Vol 15 Issue 2 (08/12/14)
> On-Campus > Advertising & Society Review
Marketing to PrimeTime Women (06/20/14)
By Marti Barletta
> On-Campus > Classroom Resources > Book Excerpts
Seducing the Boys Club  
By Nina DiSesa
> On-Campus > Classroom Resources > Book Excerpts
Hunkvertising: The Objectification of Men in Advertising (10/22/13)
The objectification of men in advertising (as with women) is not new....
> Industry > News Articles
Advertising and Ethnicity Beyond the White House  
> Industry > Industry Leaders > Advertising Week Panels
Vol 14 Issue 2 (07/24/13)
> On-Campus > Advertising & Society Review
Hustle (07/11/13)
By Bonnie Ulman and Sal Kibler...
> On-Campus > Classroom Resources > Book Excerpts
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