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Topic "Generation X/Y"
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Agencies Increase Focus on Cause Marketing (07/15/14)
Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes.
> Industry > News Articles
Marketing to Millennials: How to Capture Gen Y Consumers (06/18/14)
There's an important reason that brands are focusing so intently on pleasing Generation Y: their unprecedented influential power.
> Industry > News Articles
Selling With Nostalgia, Post-Boomer (06/17/14)
Madison Avenue seeks to evoke warm feelings and fond memories in consumers....
> Industry > News Articles
The Millennial Male Is Not Who You Think He Is (10/10/13)
Millennials are the biggest generation in history, and if you can’t reach them, somebody else will.
> Industry > News Articles
How to Get Millennials to Love and Share Your Product (08/20/13)
This generation wants to be engaged and feel good about themselves....
> Industry > News Articles
Marketing to Millennials (07/22/13)
By Jeff Fromm and Christie Garton...
> On-Campus > Classroom Resources > Book Excerpts
Your [Choose Your Expletive] Ad Here (01/21/13)
Marketers say they believe that including swear words will help the ads appeal to the target audience.
> Industry > News Articles
Millennials Want to Party With Your Brand But On Their Own Terms (08/09/12)
Boomers may be big spenders, but their kids will be the largest consumer generation in history....
> Industry > News Articles
The Tween Machine (06/28/12)
She is influential and already knows more about technology than you ever will. And she has marketers in her sway.
> Industry > News Articles
Multicultural Is the New Mainstream for Brewers in Search of Growth (05/24/12)
As Hispanics, African-Americans become crucial, MillerCoors, A-B ease off frat-boy approach. ...
> Industry > News Articles
Big Marketers on Campus (04/09/12)
Colleges are fertile ground to create word-of-mouth because they comprise a close-knit group of consumers.
> Industry > News Articles
How Cool Brands Stay Hot (09/23/11)
By Joeri Van den Bergh and Mattias Behrer...
> On-Campus > Classroom Resources > Book Excerpts
On Campus, It’s One Big Commercial (09/16/11)
Companies from Microsoft on down are increasingly seeking out the big men and women on campus to influence their peers.
> Industry > News Articles
Now the Cart Belongs to Daddy (01/25/11)
Survey finds 51% of men are primary grocery shoppers, but few believe advertising speaks to them....
> Industry > News Articles
As Single Becomes New Norm, How to Market Without Stigma (10/18/10)
Selling to singles no longer means just targeting teens and those in their early 20s....
> Industry > News Articles
Advertisers Seek to Speak to Muslim Consumers (08/16/10)
Instead of simply importing products and advertising from the West, companies are increasingly developing marketing campaigns with Muslims firmly in sight.
> Industry > News Articles
Fickle Gen Y Trusts Channels, Not Brands (06/16/10)
Gen Y is completely different than Gen X or Baby Boomers. They are much more into "we," in the sense of collaboration.
> Industry > News Articles
Hispanic Youth Treads a Difficult Path (01/11/10)
Coming-of-age issues carry added complications....
> Industry > News Articles
Teen Dating Abuse Campaign (10/22/09)
> On-Campus > Classroom Resources > Case Histories
Procter & Gamble Taps Co-Eds To Sell Products (09/18/09)
Company allows students to craft their own marketing programs....
> Industry > News Articles
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