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Topic "Interactive"
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Making Hard Choices for Native's Survival (05/06/14)
With advertisers now looking to create content, media is again going through a period of excitement.
> Industry > News Articles > 2014
Mobile Marketing (12/20/13)
By Daniel Rowles
> On-Campus > Classroom Resources > Book Excerpts
As Online Ads Look More Like News Articles, F.T.C. Warns Against Deception (12/10/13)
Consumer-protection officials have grown concerned that even information labeled advertising can mislead consumers.
> Industry > News Articles
In Wake of Privacy Laws, Kids' Sites See Ad Revenue Plummet (08/30/13)
Smaller companies banning behaviorally-targeted ads, conducting expensive audits....
> Industry > News Articles
VPP Lunchtime Talks (08/29/13)
> On-Campus > Professor Resources > Visiting Professor Program
Poll: Targeted Advertising is Not The Bogeyman (04/23/13)
Nearly 70% like at least some targeted Internet ads....
> Industry > News Articles
Loads of Companies Are Violating Children's Privacy (04/18/13)
FTC’s comprehensive overhaul of privacy rules affecting digital companies targeting kids will go into effect July 1.
> Industry > News Articles
Ads That Speak the Language of Social Media (03/28/13)
The appropriation of the trappings of social media for marketing purposes is an example of a tactic known as borrowed interest.
> Industry > News Articles
FTC Says Tweet Ads Need Some Fine Print (03/18/13)
Short-form ads on Twitter and Facebook can't mislead consumers, federal regulators said Tuesday....
> Industry > News Articles
FTC Study Taking Aim at Online Marketing of Booze (01/25/13)
The Federal Trade Commission (FTC) plans recommendations for the alcoholic beverage industry to better protect underage viewers from seeing its advertisements online.
> Industry > News Articles
FTC Reports Food Marketing to Children Down 19.5% (01/04/13)
Commission urges holdout companies and media to self-regulate....
> Industry > News Articles > 2012
U.S. Is Tightening Web Privacy Rule to Shield Young (10/04/12)
Federal regulators are about to take the biggest steps in more than a decade to protect children online.
> Industry > News Articles > 2012
Ad agency InterTrend uses Web to connect with Asians (09/21/12)
InterTrend created a Web series for AT&T using a Japanese style of storytelling. The series could provide a template for advertising in the future.
> Industry > News Articles > 2012
Introduction (09/20/12)
> On-Campus > AEF Symposia > 2012 Symposium
Agenda (09/13/12)
Agenda for 2012 Symposium...
> On-Campus > AEF Symposia > 2012 Symposium
Groups Ask FTC to Investigate Viral Marketing Aimed at Kids (08/27/12)
Six child-targeted websites asking young visitors to "tell a friend" or "refer a friend" may have run afoul of children's online privacy laws.
> Industry > News Articles > 2012
New Rules on Kids' Web Ads (08/06/12)
Federal regulators are calling for new restrictions on tracking children on the Web and smartphones.
> Industry > News Articles > 2012
Marketers Take Mobile Ads for a Test Drive (07/19/12)
Even as smartphones account for 10 percent of the time spent consuming media, they draw only 1 percent of advertising spending in the U.S.
> Industry > News Articles > 2012
Mascots Are Brands' Best Social-Media Accessories (03/29/12)
Age-old marketing fixture finds renewed relevancy as advertisers seek 'voice' for Twitter, Facebook, YouTube.
> Industry > News Articles > 2012
Adaptive Marketing Set to Become the Next Big Thing (02/14/12)
Consumers are increasingly comfortable providing their information with companies they know will use it to help personalize their products and communications.
> Industry > News Articles > 2012
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