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Topic "New Technology"
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Introduction (08/24/15)
> On-Campus > AEF Symposia > 2015 Symposium
Case Histories (08/17/15)

> On-Campus > Classroom Resources > Case Histories
The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers (02/19/15)
People seek brands that will help them survive, help them succeed and help them take care of their own.
> Industry > News Articles > 2015
FTC’s Charges Against Deutsch LA Seen as a Twitter Wake Up Call for Industry (12/09/14)
It might be time for Madison Avenue’s ad firms to fine tune their social media marketing strategies.
> Industry > News Articles
VPP Lunchtime Talks (09/30/14)
> On-Campus > Professor Resources > Visiting Professor Program
Vol 15 Issue 3 (09/23/14)
> On-Campus > Advertising & Society Review
Marketers Join Forces To Fight Ad Fraud (08/27/14)
Marketers, agencies, and publishers all are stepping up their efforts to get a clear handle on the incidence of advertising fraud.
> Industry > News Articles
XFINITY (08/12/14)
> On-Campus > Classroom Resources > Case Histories
Mobile-Ad Spending Leaps, but Trails User Growth (07/24/14)
Outlays expected to jump 83% this year, but remain small compared to time on devices....
> Industry > News Articles
Connected by Design (05/28/14)
By Barry Wacksman and Chris Stutzman...
> On-Campus > Classroom Resources > Book Excerpts
Making Hard Choices for Native's Survival (05/06/14)
With advertisers now looking to create content, media is again going through a period of excitement.
> Industry > News Articles
Mobile Marketing (12/20/13)
By Daniel Rowles
> On-Campus > Classroom Resources > Book Excerpts
As Online Ads Look More Like News Articles, F.T.C. Warns Against Deception (12/10/13)
Consumer-protection officials have grown concerned that even information labeled advertising can mislead consumers.
> Industry > News Articles
Stand Clear of Closing Doors! Protect Your Manicure (11/04/13)
The project, called the L’Oréal Paris Intelligent Color Experience, is being described by the participants as an entry in the realm of interactive shopping outside of traditional stores.
> Industry > News Articles
In Wake of Privacy Laws, Kids' Sites See Ad Revenue Plummet (08/30/13)
Smaller companies banning behaviorally-targeted ads, conducting expensive audits....
> Industry > News Articles
The Marketer's Guide to Reaching Millennials (06/13/13)
To "own" millennials, marketers will need to understand how they link with each other, with brands, with influencers, with media platforms and their devices.
> Industry > News Articles
Ads That Speak the Language of Social Media (03/28/13)
The appropriation of the trappings of social media for marketing purposes is an example of a tactic known as borrowed interest.
> Industry > News Articles
FTC Says Tweet Ads Need Some Fine Print (03/18/13)
Short-form ads on Twitter and Facebook can't mislead consumers, federal regulators said Tuesday....
> Industry > News Articles
U.S. Is Tightening Web Privacy Rule to Shield Young (10/04/12)
Federal regulators are about to take the biggest steps in more than a decade to protect children online.
> Industry > News Articles
Ad agency InterTrend uses Web to connect with Asians (09/21/12)
InterTrend created a Web series for AT&T using a Japanese style of storytelling. The series could provide a template for advertising in the future.
> Industry > News Articles
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