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Topic "New Technology"
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VPP Lunchtime Talks (09/07/16)
> On-Campus > Professor Resources > Visiting Professor Program
Marketers Let Emojis Do the Talking (03/09/16)
Brand emojis reach ad-averse millennials, sailing past ad-blocking software....
> Industry > News Articles > 2016
Are FTC native ad guidelines the first step toward regulation? (03/07/16)
The majority of consumers can’t tell the difference between native ads and editorial content. ...
> Industry > News Articles > 2016
Brands Woo Millennials With a Wink, an Emoji or Whatever It Takes (10/01/15)
Marketers have long coveted the attention of 18- to 34-year-olds, and this generation is no exception.
> Industry > News Articles > 2015
Yes, There Is a War on Advertising. Now What? (09/17/15)
Ads are being cast as the enemy as consumers find more and more ways to block them....
> Industry > News Articles > 2015
Agenda (09/09/15)
Agenda for 2015 Symposium...
> On-Campus > AEF Symposia > 2015 Symposium
Introduction (08/24/15)
> On-Campus > AEF Symposia > 2015 Symposium
Case Histories (08/17/15)

> On-Campus > Classroom Resources > Case Histories
The Future of Advertising Still Rests on the Art of Connecting Brands and Consumers (02/19/15)
People seek brands that will help them survive, help them succeed and help them take care of their own.
> Industry > News Articles > 2015
FTC’s Charges Against Deutsch LA Seen as a Twitter Wake Up Call for Industry (12/09/14)
It might be time for Madison Avenue’s ad firms to fine tune their social media marketing strategies.
> Industry > News Articles
Vol 15 Issue 3 (09/23/14)
> On-Campus > Advertising & Society Review
Marketers Join Forces To Fight Ad Fraud (08/27/14)
Marketers, agencies, and publishers all are stepping up their efforts to get a clear handle on the incidence of advertising fraud.
> Industry > News Articles
XFINITY (08/12/14)
> On-Campus > Classroom Resources > Case Histories
Mobile-Ad Spending Leaps, but Trails User Growth (07/24/14)
Outlays expected to jump 83% this year, but remain small compared to time on devices....
> Industry > News Articles
Connected by Design (05/28/14)
By Barry Wacksman and Chris Stutzman...
> On-Campus > Classroom Resources > Book Excerpts
Making Hard Choices for Native's Survival (05/06/14)
With advertisers now looking to create content, media is again going through a period of excitement.
> Industry > News Articles
Mobile Marketing (12/20/13)
By Daniel Rowles
> On-Campus > Classroom Resources > Book Excerpts
As Online Ads Look More Like News Articles, F.T.C. Warns Against Deception (12/10/13)
Consumer-protection officials have grown concerned that even information labeled advertising can mislead consumers.
> Industry > News Articles
Stand Clear of Closing Doors! Protect Your Manicure (11/04/13)
The project, called the L’Oréal Paris Intelligent Color Experience, is being described by the participants as an entry in the realm of interactive shopping outside of traditional stores.
> Industry > News Articles
In Wake of Privacy Laws, Kids' Sites See Ad Revenue Plummet (08/30/13)
Smaller companies banning behaviorally-targeted ads, conducting expensive audits....
> Industry > News Articles
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