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Topic "Pharmaceutical/Healthcare"
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Grooming and diet products walk line between vanity and masculinity to target men (10/31/11)
The ads come as guys of all ages are succumbing to growing pressure to suck in their guts and hide their blemishes.
> Industry > News Articles
Drug Ads Educate, Inform (07/21/10)
The warnings of side effects that can arise from prescription medication may be distracting, but they do their job well.
> Industry > News Articles
Snack Attack (04/30/10)
Marketers are tripping over each other to prove their concern for kids’ health. Will the public buy it?
> Industry > News Articles
Critics Say Social-Media Should Be Off Limits for DTC Drug Ads (11/17/09)
FDA urged to maintain strict risk-disclosure rules for Web 2.0....
> Industry > News Articles
Senators Go After Tax Deduction for Advertising (10/26/09)
Move could end deal between PhRMA and Administration, jeopardize healthcare reform bill. ...
> Industry > News Articles
FDA to Hold Public Hearings on Big Pharma's Social-Media Use (09/29/09)
Drug makers, agencies frustrated by lack of new guidelines for Web 2.0....
> Industry > News Articles
Lawmakers Seek to Curb Drug Commercials (08/03/09)
Drug ads may overstate benefits and understate risks of drugs, or by drumming up audiences for the latest pills at a time when the side effects of such drugs may not yet be fully known.
> Industry > News Articles
Marketing Takes a Beating in Beltway (07/31/09)
With new congress, industry fights off attacks from all corners of D.C....
> Industry > News Articles
A Push to Spell Out a Drug’s Risks and Benefits (03/02/09)
Federal law requires that drug ads include a brief summary about the possible side effects of a medication and about who should not take a certain drug.
> Industry > News Articles
Are Direct-to-Consumer Drug Ads Doomed? (02/10/09)
Direct-to-consumer (DTC) advertising by pharmaceutical companies has always been somewhat controversial. The U.S. is one of only two countries that permit it.
> Industry > News Articles
Drug Makers, Facing Critics, Will Stop Some Ads (12/15/08)
Prescription-drug makers updated their voluntary standards for direct-to-consumer advertising to make the ads more informative.
> Industry > News Articles
Study Casts Doubt on Value of DTC Ads (09/11/08)
Prescription sales found to be barely affected in the long run....
> Industry > News Articles
Making a Name for Drugs Without Using Their Names (09/04/08)
Some ads highlight only web addresses so side effects don't have to be listed....
> Industry > News Articles
Drug Companies Agree to Tighter Rules (06/19/08)
Ad campaigns for new medications won't target consumers for six months....
> Industry > News Articles
Congress Reconsiders Curbs on DTC Ads (06/10/08)
While drugmakers generally give their ads to the FDA before running the spots, they have traditionally fought any mandate that the FDA approve an ad before it runs.
> Industry > News Articles
Drug marketing shifts the doctor-patient relationship (05/19/08)
Most doctors dislike DTC ads, because the campaigns typically place marketing ahead of education....
> Industry > News Articles
Teens and Rx Abuse (11/09/07)
> Exhibits > Social Responsibility > Partnership for Drug-Free Kids
The Drug Advertising Debate (07/19/07)
Some members of Congress want to limit Big Pharma's ability to promote products directly to consumers. But the roadblocks are high.
> Industry > News Articles
Drug makers, TV broadcasters fight Senate move to limit ads (05/07/07)
Under the measure, the FDA would have the discretion to bar pharmaceutical companies from advertising new drugs directly to consumers for the product's first two years on the market.
> Industry > News Articles
Why the Hype Just Keeps on Coming (04/09/07)
Increased scrutiny of advertisers' claims for their products is unlikely to do much to temper their overheated pitches.
> Industry > News Articles
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