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Topic "Social Responsibility"
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Advertising & Society Review (04/17/14)
> On-Campus > Advertising & Society Review
Case Histories (04/02/14)

> On-Campus > Classroom Resources > Case Histories
Star athletes like LeBron, Serena cash in on junk food endorsements (10/14/13)
Underlying the research is a recommendation from the World Health Organization for policies limiting young people's exposure to food advertising.
> Industry > News Articles
Vol 14 Issue 3 (10/11/13)
> On-Campus > Advertising & Society Review
Selling Products by Selling Shared Values (02/18/13)
Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the companies that sell the...
> Industry > News Articles
Creative for Good - Call for Submissions (01/24/13)
World Economic Forum - Creative for Good...
> Industry > News Articles
Vol 12 Issue 4 (03/14/12)
> On-Campus > Advertising & Society Review
Who Cares Wins (02/09/12)
By David Jones
> On-Campus > Classroom Resources > Book Excerpts
Vol 8 Issue 3  
> On-Campus > Advertising & Society Review
Cause-Tied Marketing Requires Care (03/24/11)
Research suggests that consumers are more likely to support companies that are making a difference in the world, but consumers are growing wary of the motives.
> Industry > News Articles
Ad Council Retrospective (02/17/11)

> Exhibits > Social Responsibility > Ad Council Retrospective
High School Dropout Prevention (2009-Present) (02/16/11)
> Exhibits > Social Responsibility > Ad Council Retrospective
Think Before You Speak (2008-2010) (02/16/11)
> Exhibits > Social Responsibility > Ad Council Retrospective
The Partnership at Drugfree.org Rebrands as a Partner to Parents (02/15/11)
> Exhibits > Social Responsibility > The Partnership at Drugfree.org
The Partnership at Drugfree.org (02/10/11)

> Exhibits > Social Responsibility > The Partnership at Drugfree.org
Ad Rules Stall, Keeping Cereal a Cartoon Staple (07/28/10)
A hard-nosed effort by the federal government to forge tougher advertising standards that favor more healthful products has become stalled.
> Industry > News Articles
The Most Imaginative CSR Ad Campaigns (07/13/10)
Companies are putting their charitable money where their mouth is--in some very entertaining ways....
> Industry > News Articles
Snack Attack (04/30/10)
Marketers are tripping over each other to prove their concern for kids’ health. Will the public buy it?
> Industry > News Articles
FDA Set to Take Control of Tobacco Regulation (06/17/09)
Heavy advertising and marketing restrictions are expected for an industry whose top three companies spent a combined $44 million on measured media last year.
> Industry > News Articles
Cause Marketing Meets Social Media (05/21/09)
For brands, charities can become a cheap way to get access to the megaphones everyone has in social media.
> Industry > News Articles
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