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Topic "Trends"
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Agencies Increase Focus on Cause Marketing (07/15/14)
Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes.
> Industry > News Articles > 2014
Marketing to Millennials: How to Capture Gen Y Consumers (06/18/14)
There's an important reason that brands are focusing so intently on pleasing Generation Y: their unprecedented influential power.
> Industry > News Articles > 2014
Selling With Nostalgia, Post-Boomer (06/17/14)
Madison Avenue seeks to evoke warm feelings and fond memories in consumers....
> Industry > News Articles > 2014
Making Hard Choices for Native's Survival (05/06/14)
With advertisers now looking to create content, media is again going through a period of excitement.
> Industry > News Articles > 2014
Turketarian’ or ‘Meatatarian’? It’s All in the ‘Framily’ (04/15/14)
Campaigns featuring coined and made-up words are increasingly prevalent on television, in print, online and in social media.
> Industry > News Articles > 2014
As Online Ads Look More Like News Articles, F.T.C. Warns Against Deception (12/10/13)
Consumer-protection officials have grown concerned that even information labeled advertising can mislead consumers.
> Industry > News Articles
Video Footage (11/11/13)
> On-Campus > AEF Symposia > 2013 Symposium
Hunkvertising: The Objectification of Men in Advertising (10/22/13)
The objectification of men in advertising (as with women) is not new....
> Industry > News Articles
How to Get Millennials to Love and Share Your Product (08/20/13)
This generation wants to be engaged and feel good about themselves....
> Industry > News Articles
Advertising and Ethnicity Beyond the White House  
> Industry > Industry Leaders > Advertising Week Panels
Commercials With a Gay Emphasis Are Moving to Mainstream Media (07/11/13)
A goal is to signal support for L.G.B.T. consumers as they seek civil rights in areas like immigration and marriage.
> Industry > News Articles
Gay Advertising's Long March Out of the Closet (06/20/13)
Same-sex imagery is much older than you think....
> Industry > News Articles
How Ready Is America Really for Gay-Themed Advertising? (06/17/13)
Gay lifestyle shows up more often, but still makes many uncomfortable....
> Industry > News Articles
The Marketer's Guide to Reaching Millennials (06/13/13)
To "own" millennials, marketers will need to understand how they link with each other, with brands, with influencers, with media platforms and their devices.
> Industry > News Articles
Ads That Speak the Language of Social Media (03/28/13)
The appropriation of the trappings of social media for marketing purposes is an example of a tactic known as borrowed interest.
> Industry > News Articles
Your [Choose Your Expletive] Ad Here (01/21/13)
Marketers say they believe that including swear words will help the ads appeal to the target audience.
> Industry > News Articles
Caught Up in Voting, Ads Ask Consumers to Cast a Ballot (10/23/12)
Madison Avenue loves to capitalize on the interest in Election Day by bedecking ads in red, white and blue.
> Industry > News Articles > 2012
The Manscape (09/27/12)
Economic and cultural trends transform the demo—but guys are just as manly as ever....
> Industry > News Articles > 2012
Ad agency InterTrend uses Web to connect with Asians (09/21/12)
InterTrend created a Web series for AT&T using a Japanese style of storytelling. The series could provide a template for advertising in the future.
> Industry > News Articles > 2012
Introduction (09/20/12)
> On-Campus > AEF Symposia > 2012 Symposium
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