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Topic "Trends"
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As Online Ads Look More Like News Articles, F.T.C. Warns Against Deception (12/10/13)
Consumer-protection officials have grown concerned that even information labeled advertising can mislead consumers.
> Industry > News Articles
Video Footage (11/11/13)
> On-Campus > AEF Symposia > 2013 Symposium
Hunkvertising: The Objectification of Men in Advertising (10/22/13)
The objectification of men in advertising (as with women) is not new....
> Industry > News Articles
How to Get Millennials to Love and Share Your Product (08/20/13)
This generation wants to be engaged and feel good about themselves....
> Industry > News Articles
Advertising and Ethnicity Beyond the White House  
> Industry > Industry Leaders > Advertising Week Panels
Commercials With a Gay Emphasis Are Moving to Mainstream Media (07/11/13)
A goal is to signal support for L.G.B.T. consumers as they seek civil rights in areas like immigration and marriage.
> Industry > News Articles
Gay Advertising's Long March Out of the Closet (06/20/13)
Same-sex imagery is much older than you think....
> Industry > News Articles
How Ready Is America Really for Gay-Themed Advertising? (06/17/13)
Gay lifestyle shows up more often, but still makes many uncomfortable....
> Industry > News Articles
The Marketer's Guide to Reaching Millennials (06/13/13)
To "own" millennials, marketers will need to understand how they link with each other, with brands, with influencers, with media platforms and their devices.
> Industry > News Articles
Ads That Speak the Language of Social Media (03/28/13)
The appropriation of the trappings of social media for marketing purposes is an example of a tactic known as borrowed interest.
> Industry > News Articles
Your [Choose Your Expletive] Ad Here (01/21/13)
Marketers say they believe that including swear words will help the ads appeal to the target audience.
> Industry > News Articles
Caught Up in Voting, Ads Ask Consumers to Cast a Ballot (10/23/12)
Madison Avenue loves to capitalize on the interest in Election Day by bedecking ads in red, white and blue.
> Industry > News Articles > 2012
The Manscape (09/27/12)
Economic and cultural trends transform the demo—but guys are just as manly as ever....
> Industry > News Articles > 2012
Ad agency InterTrend uses Web to connect with Asians (09/21/12)
InterTrend created a Web series for AT&T using a Japanese style of storytelling. The series could provide a template for advertising in the future.
> Industry > News Articles > 2012
Introduction (09/20/12)
> On-Campus > AEF Symposia > 2012 Symposium
IKEA's Hit Web Show: An Entertaining Ad (09/14/12)
Branded entertainment has entered a new era....
> Industry > News Articles > 2012
Agenda (09/13/12)
Agenda for 2012 Symposium...
> On-Campus > AEF Symposia > 2012 Symposium
Liquor Ads Win Airtime (08/29/12)
Broadcast networks relax voluntary ban, but confine spots to late-night hours....
> Industry > News Articles > 2012
The Consumer Mind  
By Pepe Martínez
> On-Campus > Classroom Resources > Book Excerpts
Marketers Take Mobile Ads for a Test Drive (07/19/12)
Even as smartphones account for 10 percent of the time spent consuming media, they draw only 1 percent of advertising spending in the U.S.
> Industry > News Articles > 2012
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