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Topic "Trends"
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Video Footage (10/29/14)
> On-Campus > AEF Symposia > 2014 Symposium
Introduction (10/07/14)
> On-Campus > AEF Symposia > 2014 Symposium
Female Empowerment in Ads: Soft Feminism or Soft Soap? (09/15/14)
Go-Girl Marketing Is the Hot New Trend. But Are These Ads Culture-Changing or Simply 'Pinkwashing'?...
> Industry > News Articles
Comfort of Longtime Brands Inspires Campaigns (09/02/14)
Marketers are hoping to take advantage of the history of their venerable brands as shoppers show a renewed interest in the roots of the products they buy.
> Industry > News Articles
Agencies Increase Focus on Cause Marketing (07/15/14)
Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes.
> Industry > News Articles
Marketing to Millennials: How to Capture Gen Y Consumers (06/18/14)
There's an important reason that brands are focusing so intently on pleasing Generation Y: their unprecedented influential power.
> Industry > News Articles
Selling With Nostalgia, Post-Boomer (06/17/14)
Madison Avenue seeks to evoke warm feelings and fond memories in consumers....
> Industry > News Articles
Making Hard Choices for Native's Survival (05/06/14)
With advertisers now looking to create content, media is again going through a period of excitement.
> Industry > News Articles
Turketarian’ or ‘Meatatarian’? It’s All in the ‘Framily’ (04/15/14)
Campaigns featuring coined and made-up words are increasingly prevalent on television, in print, online and in social media.
> Industry > News Articles
As Online Ads Look More Like News Articles, F.T.C. Warns Against Deception (12/10/13)
Consumer-protection officials have grown concerned that even information labeled advertising can mislead consumers.
> Industry > News Articles
Video Footage (11/11/13)
> On-Campus > AEF Symposia > 2013 Symposium
Hunkvertising: The Objectification of Men in Advertising (10/22/13)
The objectification of men in advertising (as with women) is not new....
> Industry > News Articles
How to Get Millennials to Love and Share Your Product (08/20/13)
This generation wants to be engaged and feel good about themselves....
> Industry > News Articles
Advertising and Ethnicity Beyond the White House  
> Industry > Industry Leaders > Advertising Week Panels
Commercials With a Gay Emphasis Are Moving to Mainstream Media (07/11/13)
A goal is to signal support for L.G.B.T. consumers as they seek civil rights in areas like immigration and marriage.
> Industry > News Articles
Gay Advertising's Long March Out of the Closet (06/20/13)
Same-sex imagery is much older than you think....
> Industry > News Articles
How Ready Is America Really for Gay-Themed Advertising? (06/17/13)
Gay lifestyle shows up more often, but still makes many uncomfortable....
> Industry > News Articles
The Marketer's Guide to Reaching Millennials (06/13/13)
To "own" millennials, marketers will need to understand how they link with each other, with brands, with influencers, with media platforms and their devices.
> Industry > News Articles
Ads That Speak the Language of Social Media (03/28/13)
The appropriation of the trappings of social media for marketing purposes is an example of a tactic known as borrowed interest.
> Industry > News Articles
Your [Choose Your Expletive] Ad Here (01/21/13)
Marketers say they believe that including swear words will help the ads appeal to the target audience.
> Industry > News Articles
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