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Topic "Tweens/Teens"
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The latest shift in teen spending is killing brands like Tiffany (01/27/16)
Young people would prefer to spend their money on experiences or technology....
> Industry > News Articles > 2016
How 'Crash the Super Bowl' Changed Advertising (01/07/16)
Crash -- which is in its tenth and final year -- is widely seen as a groundbreaking program that put crowdsourced ads on the map.
> Industry > News Articles > 2016
How Typecasting Millennials Is Hurting Ad Buyers (01/04/16)
It's no longer about buying audiences, but about individual users....
> Industry > News Articles > 2016
Brands Woo Millennials With a Wink, an Emoji or Whatever It Takes (10/01/15)
Marketers have long coveted the attention of 18- to 34-year-olds, and this generation is no exception.
> Industry > News Articles > 2015
New Study Suggests Alcohol TV Ads are Linked with Underage Drinking (01/23/15)
A new study suggests that exposure to an alcohol ad on TV can increase the likelihood young people will pick up a drink.
> Industry > News Articles > 2015
Partnership for Drug-Free Kids (11/11/14)

> Exhibits > Social Responsibility > Partnership for Drug-Free Kids
Agencies Increase Focus on Cause Marketing (07/15/14)
Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes.
> Industry > News Articles
Marketers' New Tactics in the Food Label Wars (06/23/14)
Food and beverage companies tout several initiatives to demonstrate the success of self-regulation....
> Industry > News Articles
Lawmakers Pressure the FDA to Regulate E-Cigs With New Report (04/17/14)
E-Cigarette marketers accused of targeting kids and teens....
> Industry > News Articles
Whatever Happened to the Ad War on Drugs? (03/27/14)
After peaking at rate of $1M in media time a day in late 80s, Anti-Drug Campaign airtime has been on steady decline.
> Industry > News Articles
Booze Industry Breaks its Own Underage Ad Rules (11/12/13)
The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers.
> Industry > News Articles
Star athletes like LeBron, Serena cash in on junk food endorsements (10/14/13)
Underlying the research is a recommendation from the World Health Organization for policies limiting young people's exposure to food advertising.
> Industry > News Articles
The Marketer's Guide to Reaching Millennials (06/13/13)
To "own" millennials, marketers will need to understand how they link with each other, with brands, with influencers, with media platforms and their devices.
> Industry > News Articles
FTC Study Taking Aim at Online Marketing of Booze (01/25/13)
The Federal Trade Commission (FTC) plans recommendations for the alcoholic beverage industry to better protect underage viewers from seeing its advertisements online.
> Industry > News Articles
Millennials Want to Party With Your Brand But On Their Own Terms (08/09/12)
Boomers may be big spenders, but their kids will be the largest consumer generation in history....
> Industry > News Articles
New Rules on Kids' Web Ads (08/06/12)
Federal regulators are calling for new restrictions on tracking children on the Web and smartphones.
> Industry > News Articles
The Tween Machine (06/28/12)
She is influential and already knows more about technology than you ever will. And she has marketers in her sway.
> Industry > News Articles
Facebook Data on Kids Could Help Target Ads to Parents (06/19/12)
Marketers and agency executives are split as to whether the move will facilitate a new channel for brands to target and advertise to children.
> Industry > News Articles
Advertising in Schools Becoming More Common (06/07/12)
Financially struggling schools nationwide are increasing the volume of advertising that children see in the halls, at football games and even on their report cards.
> Industry > News Articles
Big Marketers on Campus (04/09/12)
Colleges are fertile ground to create word-of-mouth because they comprise a close-knit group of consumers.
> Industry > News Articles
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